As Global Marketing Director, Yasmin provides marketing-related strategic direction and support to PSI’s portfolio of high quality health products and services to expand the power, size and efficiency of all markets for greater health impact. Yasmin helps ensure innovative private sector strategies and mechanisms such as social marketing, social franchising, public-private partnerships and market facilitation are adapted to achieve health objectives.
Yasmin is a multi-lingual experienced leader with over 15 years designing and implementing health programs, including strategy development and hands-on program management experience. Part of the PSI team for more than 12 years, Yasmin has led and managed PSI projects in the United States, Asia and Africa, serving as senior country representative in Cambodia, country representative in Vietnam, deputy country representative in Zimbabwe and most recently as the organization’s private sector team leader. She is now based in Washington, DC.