PSI/Tanzania’s HIV prevention program uses commercial marketing strategies to promote Salama condoms and Care female condoms to high-risk groups, such as truck drivers, commercial sex workers and other migrant populations. The program builds trust in these products though cultural theater groups, mobile video shows and sensitization workshops. In the 1990s, Tanzania posted one of the largest increases in contraceptive use – 2 percentage points per year. And the name Salama – which means “safe” – is now the generic word for condom.
PSI/Tanzania also proactively reaches out to young adults ages 15-24. Less than 50% of this age group can name the five most important elements of transmission; and only 17% of women and 26% of men said they used condoms the first time they had sexual intercourse.
PSI/Tanzania is a major player in the fight against malaria – the No. 1 cause of death of children under 5, and the No. 3 cause of adult death. Malaria also increases the risk for pregnant women to have low birth weight/premature babies, maternal anemia and stillbirths.
Intense community mobilization promotions have made Ngao insecticide retreatment brand a household name. PSI/Tanzania has also helped the Ministry for Health and Social Welfare Services (MOHSWS) develop comprehensive communication materials to educate the public about new treatments.
PSI/Tanzania empowers women to overcome traditional gender stereotypes and take advantage of available contraceptives, such as:
- Care female condoms.
- SafePlan Injectolette (injectable).
- SafePlan Microlette (oral).
Access to safe water and sanitation can help decrease the high prevalence of water-borne diseases, such as diarrhea and cholera, in both urban and rural Tanzania. In 2002, PSI/Tanzania (in collaboration with the MOHSWS and Ministry for Water) launched a program for WaterGuard, a household water treatment solution. In 2005, WaterGuard became available in tablet form, which is more user-friendly due to longer shelf-life. And PSI/Tanzanian’s local drama performances model proper hygiene.