Episodes of malaria averted: 198,000 (explained)

Unintended pregnancies averted: 231,000 (explained)

Malanet long-lasting insecticide-treated net since 2006

Malatab insecticide treatment kit since 2006

Orasel KIT diarrhea treatment kit since March 2006

Progestin-Only Pill (POP) contraceptive since 2005

Intra-uterine Device (IUD) contraceptive since 2005

Voluntary Counseling and Testing (VCT) since 2004

Stop-Z pre-packaged STI treatment since 2004

OK condom since 2004

Number One Plus water-based lubricant since 2003

Malarine malaria prepackaged combination treatment since 2003

Malacheck malaria rapid diagnosis test kit since 2003

United Health Network (UHN) of non-governmental organizations since 2002

Sun Quality Health (SQH) network of private sector clinics since 2002

OK injectable contraceptive since 2002

OK Pill oral contraceptive since 1997

Number One male condoms since 1994

British Department for International Development (DFID)

The Federal Republic of Germany through KfW Entwicklungsbank (the German development bank)

The Global Fund To Fight AIDS, Tuberculosis and Malaria

United Nations Population Fund (UNFPA)

U.S. Agency for International Development (USAID)

HIV/AIDS

Branded and Unbranded Communication
The program's social marketing strategy relies on the national dissemination of branded messages using mass media, including television, radio, newspapers, point-of-sale materials, and special events such as comedy shows and music concerts. Communications activities include radio and TV soap operas and mobile video units to deliver messages in areas underserved by mass media.

Support Royal Government of Cambodia’s 100% Condom Use Program
PSI/Cambodia is a strong partner in the Royal Government of Cambodia’s 100% Condom Use Program. The program hosted edutainment concerts with performances by local celebrities to encourage 100% condom use in brothels. Based on PSI's 2005 MAP survey, brothel coverage by Number One condoms is over 95% in Phnom Penh.

Klahan (Be brave)
In 2005, the HIV/AIDS program was bolstered by a ground-breaking communication campaign entitled “Klahan” aimed at reversing the trend of rising HIV/AIDS infections among trusting couples. Springing from research, this multi-pronged campaign helps people better gauge their personal risk and builds social support for using condoms outside of commercial sex situations. The integrated campaign's main components include television and radio commercials, new interactive mobile video units and a focused website containing a personal risk assessment questionnaire and risk reduction strategies. In addition, UHN members were trained on the campaign’s messages, and they will receive follow-up support in 2007 to help them integrate these messages into their own outreach activities.

Malaria

Malaria Prevention
In 2006, PSI/Cambodia launched Malanet long-lasting insecticide-treated nets and Malatab insecticide treatment kit, targeting in particular communities living 1-2km of forests in malaria-endemic provinces. Targeted surveys using TRaC (TRacking Results Continuously) methodology will enable determinants of use of a treated net to be identified so as to inform the development of future marketing and communication strategies.

Malaria Diagnosis & Treatment
In 2003, PSI/Cambodia took on the social marketing of Malarine pre-packaged malaria treatment and Malacheck malaria diagnosis. The combination of early diagnosis with effective treatment is the best strategy for saving lives. PSI/Cambodia educates Cambodians about malaria through programming in its Mobile Video Units, edutainment events and the mass media. In collaboration with Provincial Health Departments and NGO partners, PSI/Cambodia has facilitated training of private providers in 24 provinces through the country.

Reproductive Health

Family Planning
In 1997, PSI/Cambodia launched OK Pill oral contraceptives and in 2002, OK Injection. Today, OK Pill is sold in over 2,000 pharmacies and drug stores and OK Injection is widely available in clinical pharmacies. PSI/Cambodia has trained thousands of pharmacists and health providers to improve their knowledge of reproductive health issues and hormonal contraceptives. Though positioned as a family planning product, OK Condom (introduced in 2004) is aimed at decreasing HIV transmission among sweetheart and married couples.

Behavior Change Communications
To reinforce the image of quality and effectiveness of OK Family family planning products, in 2005, PSI/Cambodia publicized these products to inform women about potential side-effects and instill brand confidence through mass media and mobile video shows. Products were publicized on billboards, light boxes, magazine ads and branded trolleys and baskets in Phnom Penh supermarkets. Based on formative research, PSI/Cambodia will develop a behavior change campaign aimed at correcting some of the misconceptions that act as barriers to initiating or continuing family planning.

Interpersonal Communications
In 2006, PSI launched its Medical Detailing Program. Based on established private sector practices, medical detailing involves medical representatives regularly visiting healthcare providers to raise awareness of PSI’s products and address any concerns or misconceptions about their use. To further spread knowledge and share best practices, representatives stage round-table discussions for health providers, organize training for graduating nursing students and speak to delegates at annual industry conferences. Through these activities communication becomes continuous and trust in PSI’s products is developed. The first two medical representatives will be joined by three more in 2007 through the support of KfW.

Child Survival

Orasel KIT Treating Diarrhea
In March 2006, PSI/Cambodia launched a diarrhea treatment kit containing two sachets of WHO-approved oral rehydration salts branded as Orasel® and one course of zinc treatment to treat dehydration and diarrhea among children under the age of five. The product is being piloted in two provinces.

Partnerships
PSI/Cambodia is working with NGO partners to distribute Orasel KIT through pharmacies, drug stores and village shops as well as training health providers, shop owners, pharmacists and health support groups on the product and on general diarrhea management. Over 33,000 packs of Orasel KIT have been sold in almost 150 outlets.

Behavior Change Communications
To create demand among the caretakers of young children through a better understanding of diarrhea and awareness of Orasel KIT, PSI/Cambodia is using a variety of communication methods, including a TV and radio commercial, mobile video shows, a karaoke song recording and other promotional materials. PSI/Cambodia emphasizes the importance of safe drinking water, hand washing and other elements of proper diarrhea management with oral rehydration therapy.

Future Plans