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PSI/China
• More about PSI in China (also
in Chinese 中文)
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Program
Focus: |
HIV/AIDS, malaria |
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Target
Regions: |
HIV/AIDS: Yunnan and Guangxi Provinces,
bordering on Myanmar, Laos and Vietnam, in the Mekong sub-region.
Specific areas
include Kunming, Honghe Prefecture, Ningming, and Nanning;
Malaria: Yunnan province including Yuxi,
Honghe, and Xishuangbanna prefectures.
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Target
Population: |
HIV/AIDS: At-risk populations including current
and former injecting drug users (IDUs) and their sexual partners,
female sex workers and partners/clients, men who have sex
with men (MSMs), and men and women of reproductive age with high-risk
sexual behaviors.
Malaria: Populations living in malaria endemic
areas.
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| 2006 Estimated Health Impact: |
Unintended pregnancies averted: 4,700
(explained)
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Products & Services: |
Hu Xiang Hao female lubricant since 2006
Moliya male lubricant since 2006
Sisterhood Health Home drop-in centers for female
sex workers since 2005
Hu Xiang Hao female condoms since 2004
Hu Xiang Hao 'umbrella brand' quality
seal of approval for condoms since
2004
Hu Xiang Hao Ba drop-in center for injecting
drug users since 2003
Behavior change communications and peer outreach
for HIV prevention among
most at-risk populations since 2003
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Local
Collaboration: |
PSI/China collaborates
with the Yunnan Public Security Bureau Narcotics Unit, Provincial
and Local Centers for Disease Control, and international and Chinese
health NGOs. |
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Current
Donors: |
British Department for International
Development (DFID)
The China Center for Disease Control
The Global Fund To
Fight AIDS, Tuberculosis and Malaria
U.S. Agency for International Development
(USAID)
YouthAIDS (PSI) |
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| Year Program Began: |
2003 |
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Project Activities and Highlights
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HIV/AIDS
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Drop-In Centers for Injecting Drug Users (IDUs)
PSI opened a drop-in center for current and former drugs users
and their families in Kunming, Yunnan in 2003. The Kunming
Center's main objective is drug demand and risk reduction through dissemination
of information, education and communication materials, counseling services,
peer education, family activities, referral services
and condom promotion. In addition, the center provides a variety of support
services that help clients develop safer, healthier lifestyles (e.g.
library, sports and recreational activities, workshops and classes, HIV-positive
support groups and amenities such as a self-serve kitchen and computer
access).
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Peer Education for IDUs
To address the alarming rates of HIV among IDUs throughout
Yunnan, PSI/China has developed a peer education program targeting
the large percentage of IDUs who are incarcerated in government-run
detoxification centers. This program is conducted through peer
educators in nine detoxification centers throughout Yunnan province.
This allows an on-going, cost-effective means of providing up-to-date
HIV and risk reduction information to those most in need. In
2007, PSI will roll out its detoxification center peer education
model by providing technical assistance to eleven Global Fund
project sites in Yunnan and Guangxi.
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Outreach to Women
PSI/China has opened two drop-in centers targeted at female
commercial sex workers as a place to gather
for entertainment, relaxation and exercise in a welcoming, non-judgmental
environment. The centers offer health-related training and check-up
and referral services for STI prevention and treatment. Peer educators
conduct outreach in local entertainment areas, improving knowledge
and attitudes of local sex workers through positive modeling and
fun learning tools.
PSI/China has taken the lead in the introduction of female condoms
in Yunnan and Guangxi. This project uses peer product promoters as
“champions” to help endorse 100% condom use to female sex workers.
Female condoms provide an alternative to the male condom, giving
women the power to protect themselves in difficult or potentially
dangerous situations. |
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Cross-border Outreach
In heavily trafficked China/Golden Triangle border areas,
PSI/China is implementing cross-border HIV prevention and behavior
change communication campaigns aimed at high-risk populations. This
includes condom promotion among female sex workers along the Myanmar
and Vietnam border areas and dissemination of HIV/AIDS materials
at cross-border checkpoints through the Dongxing Customs Bureau. |
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Mass Media and Behavior Change
PSI is helping spotlight HIV/AIDS issues among the general
public through mass media campaigns, often featuring Asian superstars
such as Coco Lee and Jackie Chan. Public Service Announcements have
reached millions of people in Yunnan and Guangxi provinces.
PSI/China collaborates with local partners to implement
a program of evidence-based behavior change messaging for young
men and women at particularly high-risk of contracting HIV. PSI/China
conducts
targeted outreach in ‘hotspots’ of Kunming City, as well as training
to peer educators in vocational schools. Behavior change messages
are based on research demonstrating that at-risk youth demonstrate
a tendency to utilize recreational drugs and engage in high-risk
sexual behavior. |
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Malaria
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Long-Lasting Insecticide Treated Nets
(LLINs)
Begun in late 2006, PSI/China’s malaria project
markets LLINs to poor and very poor households in malaria-prone
areas of Yunnan Province. LLINs are sold through traditional
distribution methods, as well as PSI’s own sales people for increased
targeting of high-risk areas. PSI’s social marketing efforts will
complement free distribution carried out by the local Centers for
Disease Control.
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Increasing Awareness
To promote the use of LLINs, PSI/China conducts media
and interpersonal communications to increase awareness of malaria
and demand for quality preventive methods. In conjunction with
the local Centers for Disease Control, PSI/China conducts
regular educational events at market days held in township
and village areas. In addition, PSI/China and its local affiliates
regularly visit health clinics, households, and relevant businesses
to provide materials and interpersonal communications
on malaria risk and LLIN usage.
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Future Plans
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Expand HIV prevention programs for the most
at risk populations into additional areas of Yunnan, Guangxi
and other provinces heavily effected by HIV. |
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Provide technical assistance
to HIV prevention interventions implemented by other organizations. |
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Launch oral rehydration salts to help reduce diarrheal diseases
and dehydration among children. |
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Launch long-lasting insecticide-treated nets to at-risk populations
in malaria endemic areas. |
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Launch behavior change communications
for increased demand for malaria prevention products. |
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A Guangxi Rickshaw taxi driver reads IEC
materials.
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The township of Ruili along the China-Myanmar border in Yunnan
Province, is a hub for injecting drug users and sex workers from
all over China and Myanmar.
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