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Côte d'Ivoire Social Marketing Program
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Program
Focus: |
HIV/AIDS, reproductive
health, child survival |
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Target
Regions: |
Nationwide |
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Target
Population: |
Uniformed services, ex-combatants and partners, child
soldiers, sexually active young adults, migrant workers, truckers,
sex workers, women of child bearing age, children under the age
of five, rural populations
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| 2006 Estimated Health Impact: |
Unintended pregnancies averted: 152,000
(explained)
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Products: |
Centre l'Eveil voluntary HIV counseling and testing
(VCT) centers since 2004
Female condoms since 2004
Orasel oral rehydration salts since 1998
Confiance oral contraceptives since 1996
Prudence condoms since 1991
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Local
Collaboration: |
PSI collaborates closely with a local
Ivoirian NGO, AIMAS (Agence Ivorienne de Marketing Social), Ministry
of Health, Ministry for the Fight against HIV/AIDS, Ministry of
Defense, national and international FBOs, CBOs and NGOs and private-sector
organizations |
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Current
Donors: |
The Federal Republic of Germany through
KfW Entwicklungsbank (the German development bank)
The Global Fund To Fight AIDS, Tuberculosis and Malaria
U.S. Centers for Disease Control and Prevention (CDC)
U.S. Agency for International Development
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| Year Program Began: |
1991 |
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Project Activities and Highlights
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HIV/AIDS
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Voluntary Counseling and Testing (VCT)
PSI/Cote d'Ivoire began VCT in 2004 with the most visited stand
alone center in the country, receiving over 550 clients per
month.
PSI/Cote d'Ivoire develops mobile
VCT activities in military camps for both uniformed services
and their families and in rural areas for underserved populations.
Each mobile unit receives a daily average of 70 to
80 new clients. PSI/Cote d'Ivoire is a key partner of the Ministry
of Defense and Ministry of Health in counseling and testing.
During 2006, PSI reinforced no less than 131 counselors among
military personnel and 143 counselors among village committees
members. PSI also facilitated integration of VCT activities
in fixed military health centers. Tuberculosis screening
has been integrated into routine VCT activities. Those who
test positive are immediately given adequate care and support
through a
strong referral system that collaborates with PSI.
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Targeting High-Risk Groups
PSI works with local NGOs to target interpersonal communications
(IPC) campaigns to transport workers and commercial sex workers.
To locally implement this regional project,
community counselors are trained to reinforce
local response and build sustainability. To combat the spread
of the virus among those in uniform, PSI/Cote d'Ivoire launched "Opération
Haute Protection," an evidence-based BCC campaign targeted
at both government and rebel military personnel. PSI/Cote d'Ivoire
worked closely with the military medical establishment to design
an integrated prevention campaign with
920 peer educators, and to provide condoms and STI treatment
kits to military personnel and their families. The project assembled
a mobile video unit for use by a health education team that visits
military sites. PSI worked also with UNICEF, community-based
and faith-based organizations to develop a specific BCC campaign
targeting child soldiers in Transit and Orientation Centers that
includes promotion of delayed sexual debut and other prevention
methods. |
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Capacity Building with Local Partners
The
Ivorian social marketing agency AIMAS continues to expand its
range of activities with technical consulting support from
PSI, which provides
support in the areas of commodity procurement, marketing,
administration and audio-visual production. During 2006, with help
from PSI, the program increased sales of condoms and oral contraceptives,
despite substantial political unrest
in the country, and introduced a new product, the female condom. During
the next project phase AIMAS plans to introduce injectable contraceptives.
AIMAS' audio video production center has produced several films targeting
commercial sex workers and featuring testimonials from people living
with HIV/AIDS. Other films produced by the Center have been widely
disseminated throughout francophone Africa.
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Reproductive Health
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| • |
Family Planning
PSI/Côte d’Ivoire markets Confiance oral contraceptives and male
and female condoms.
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Child Survival
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| • |
Oral Rehydration
PSI/Côte d’Ivoire continues its oral rehydration salts
(ORS) program with Orasel. Implemented
in 1998 and distributed without donor funding since 2003, Orasel
helps
combat dehydration due to diarrheal disease among children under
five. This product has the National Program for Child Health’s
support and collaborates with the Ministry of Health and UNICEF’s
generic ORS to reduce impact of diarrheal diseases.
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Future Plans
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| • |
Through its President’s Emergency Plan For Aids Relief funded
projects, PSI/Cote d’Ivoire
will produce and distribute palliative care kits to PLWHAs. Each
kit will contain a long lasting insecticide-treated mosquito
net, a safe water system and a jerry
can, condoms, oral rehydration salts, and a brochure describing
products use and giving counseling for positive life and list
of care and support referral centers.
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PSI/Cote d’Ivoire will continue and expand the PSAMAO (Aids
Prevention on West Africa Migratory Axes) project with new PEPFAR
funding on existing and new cross boarders sites, targeting truckers
and sex workers with a comprehensive BCC/STI care/mobile VCT
approach on-site.
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A peer educator works with soldiers at
a military VCT center.
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Publications
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• PDF 429K
AIDSMark Regional Lessons Learned: West and Central Africa
• PDF 261K
Reaching Sex Workers, Rural Populations with Mobile VCT
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