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Innovations for HIV/AIDS Prevention in Southeast Asia
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Program
Focus: |
HIV/AIDS |
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Target
Regions: |
Cambodia, China, Laos, Myanmar, Thailand
and Vietnam. |
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Target
Population: |
High-risk groups such as: sex workers and their clients; injecting
drug users and their sexual partners; men who have sex with men;
mobile populations; uniformed personnel; and vulnerable youth.
INNOVAIDS also provides training and technical assistance to host
government counterparts, nongovernmental organizations and private
sector providers.
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Products and Services: |
INNOVAIDS improves access to existing HIV prevention products,
and introduces new products and services such as: condoms (male
and female), water-based lubricants, pre-packaged therapy for
treatment of sexually-transmitted infections, voluntary HIV counseling
and testing services, and products/services to reduce drug-related
HIV risk.
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Local
Collaboration: |
Government, non-governmental
and private sector organizations. |
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Current
Donors: |
British Department for International Development (DFID) |
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Project Activities and Highlights
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HIV/AIDS
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INNOVAIDS is a Southeast Asia regional project that aims
to:
— Increase access to HIV/AIDS risk reduction products/services
— Increase informed demand for HIV/AIDS products/services
— Improve capacity to implement HIV/AIDS prevention interventions
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Launched in October 2003, INNOVAIDS II builds on the
original project by linking the resources of Social Marketing Organizations
(SMOs) in six Mekong countries to greatly expand access to HIV/AIDS
prevention information, products and services among low-income and
high-risk populations. The three-year initiative provides funding
and technical support for SMOs to design, develop, and deliver:
quality condoms (male and female), water-based lubricants, pre-packaged
therapy for treatment of sexually-transmitted infection (STI), voluntary
counseling and testing (VCT) and products/services to reduce drug-related
HIV risk. |
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INNOVAIDS also supports the design and delivery of
tactical communication strategies to motivate and sustain healthy
behavior among its target populations. These strategies mix creative
media with peer education and professional counseling to: improve
knowledge and HIV risk assessment; prevent the adoption of high-risk
behaviors; heighten the appeal of HIV/AIDS products and services;
decrease the stigma of using HIV prevention products; and ensure
correct usage of prevention products. |
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Working on the premise that good health is essential to reducing
poverty, and that HIV/AIDS is a cross-sectoral issue, the regional
project has developed in a way that results are rapidly disseminated,
easily replicated, and ultimately translated into policies that
create an enabling environment for more and better HIV/AIDS prevention.
The project frames the interventions into a coherent and measurable
model that can be adopted by other social marketing organizations
and the results shared by the various Ministries of Health in the
intervention countries. |
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A PSI/Laos educator uses creative techniques to demonstrate
condom quality among long-distance truck drivers on the Lao-China
border, with support from INNOVAIDS.
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