PSI/Regional South Africa

PSI/REsulTS Initiative (RI)

Program
Focus:

Expanding and improving social marketing activities via capacity building

Target
Regions:

Eastern, Southern, Central, and Western African Countries

Target
Population:

Staff of local NGOs, governments, ministries, other implementing organizations and PSI staff at the country level.

Products and Services:

•	Minimum Standards Assessment Tool (MINSTAT)
•	Regional Resource Matrix
•	Regional Capacity Building Strategy and Implementation Plan
•	Good Practice Policies, Procedures, Toolkits, Case Studies, and Databases for Divisional Budgets, Supply Chain Management, Research, Evidence-Based Social Marketing and Management/ Leadership
•	Monitoring and Evaluation Tools
•	Skills Inventory
•	Capacity Building System
•	REsulTS Initiative Scorecard
•	Capacity building package and expertise in four thematic areas:
	•	Operations 1) Supply Chain Management 2) Financial Management/ Departmental Budgets
	•	Research 1) Study Design (TraC & MAP) 2) Study Design (FoQus) 3) Dashboard Analysis 4) Social Marketing Research Series Report.
	•	Interventions 1) Introduction to EBSM 2) Evidence Building 3) Frameworks 4) Dashboards 5) Other Evidence 6) Operational Capacity 7) BCC Interventions 8) Marketing & Communication Interventions 9) Distribution Interventions 10) Service Delivery Interventions 11) Dashboard to Decision Making 12) Marketing Plans
	•	Management & Leadership 1) Introduction to Management and Leadership 2) Presentation Skills 3) Time Management 4) Project Management Professional development in management and leadership: 1) Identifying Talent 2) Focusing Staff 3) Motivating Staff 4) Developing Staff 5) Human Resource Systems
•	Capacity building activities are designed and implemented based on the needs identified during country assessments. Package includes, but not limited to:
	-	Distance Learning
	-	Regional Workshops
	-	Technical Assistance Visits
	-	Mentoring
	-	Cross Border Visits/Exchange Visits
	-	Toolkits
	-	"University Courses" with curriculum and certification
	-	Expert and Peer Driven Activities

Local Collaboration:

REsulTS Initiative works with SADC, UN agencies (i.e, UNAIDS, UNFPA, UNDP, ILO), and other local, regional, and international groups. Similarly, RI works with PSI country offices and their partners.

Current
Donors:

Netherlands Ministry of Foreign Affairs

PSI country funds

Year Program Began:

2005

Project Activities and Highlights
•	A Strategic Plan (2005-2008) was developed in order to create a vision for REsulTS Initiative.
•	The RI roving capacity building team based in Johannesburg provides technical assistance and guidance to develop and improve marketing plans, research tools, finance/administrative systems, and management/leadership practices.
•	A capacity building assessment tool identifies strengths, weaknesses, gaps, and capacity building needs/priorities.
•	Regional and country-level workshops, meetings, and roundtables build capacity with marketing, monitoring, and evaluation staff on PERForM, TRaC, and MAP tools.
•	A monitoring and evaluation system was developed to assess the project in terms of its outcomes and deliverables.
•	The capacity building package reaches country staff through expert and peer-driven capacity building approaches through “university courses”, distance education, regional workshops, and technical assistance visits.
•	“Overview” courses reach new hires in country platforms and international staff.
•	Thousands of dollars of mini-grant monies are distributed for capacity building.
Future Plans
In 2007, PSI/REsulTS Initiative will:
•	Expand capacity building package into three country platforms (Tanzania, Nigeria, and Ethiopia).
•	Provide guidance and technical assistance to the PSI-funded REsulTS Initiative expansion into West and Central Africa.
•	Monitor and evaluate the effectiveness of the capacity building package by conducting and disseminating a mid-term assessment.
•	Roll out the capacity building package in each thematic area with non-PSI organizations.
•	Produce case studies, publish effectiveness/ impact lessons, and add another cohort of participants (approximately 250)

• Visit the REsulTS Website

RI is implemented by PSI.

By improving an organization’s responsiveness, evidence, targeting, and support through capacity building, RI improves and expands social marketing activities in East and Southern Africa.

Publications

• REsulTS Initiative Strategic Plan (2005-2008)

• RI Regional Capacity Building Strategy and Implementation Plan

• Ohio University White Paper

• Lessons Learned — Year 1

• Mid-term Assessment Report

• Concept Notes, Toolkits, Academic Papers

• Contact Info

RI is implemented by PSI. By improving an organization’s responsiveness, evidence, targeting, and support through capacity building, RI improves and expands social marketing activities in East and Southern Africa.

RI is implemented by PSI.

By improving an organization’s responsiveness, evidence, targeting, and support through capacity building, RI improves and expands social marketing activities in East and Southern Africa.