YouthAIDS
AIDSMark



PSI/Rwanda


Program
Focus:
HIV/AIDS, malaria, reproductive health, child survival

Target
Regions:

HIV/AIDS: nationwide, with a focus on Butare, Ruhengeri, Kibungo and Kabuga for youth-friendly service delivery; Malaria and Reproductive Health: nationwide; Child Survival: nationwide


Target
Population:

Youth 15-24, Uniformed personnel (Military, Local Defense, National Police), Incarcerated Persons, Commercial Sex Workers; Married Couples; Pregnant Women and parents of children under five, Children under 5; Women of Reproductive age 15 to 49.


2006 Estimated Health Impact:

Episodes of malaria averted: 4.3 million (explained)

Unintended pregnancies averted: 47,000 (explained)


Products:

Primo pre-packaged ACT malaria treatment since 2007

Confiance
combined oral contraceptives since 2006

Confiance three-month injectable contraceptives since 2006

ABAJENE! youth abstinence and fidelity program since 2005

Healthy Schools Initiative voluntary counseling and testing (VCT) and behavior change communication since 2005

Tuzanet long-lasting insecticide-treated nets since 2005

Mamanet long-lasting insecticide-treatned nets through public sector antenatal services since 2005

Karishya Force re-treatment kits since 2003

Sûr'Eau safe water treatment since 2002

Centre Dushishoze youth friendly voluntary counseling and testing (VCT) centers since 2001

Prudence Plus condoms since 1996


Local
Collaboration:
Ministry of Health, National AIDS Control Program, National Malaria Control Program, local and international NGOs, local faith-based organizations and provincial governments, and UN agencies.

Current
Donors:


British Department for International Development (DFID)


Netherlands Ministry of Foreign Affairs

The Federal Republic of Germany through KfW Entwicklungsbank (the German development bank)

The Global Fund To Fight AIDS, Tuberculosis and Malaria

The International Youth Foundation on the Alliance for African Youth Employability Initiative (IYF and AAYE)
UNAIDS

Joint United Nations Program on HIV/AIDS (UNAIDS)

Multi-sectoral Prevention of HIV/AIDS (MAP)

U.S. Agency for International Development (USAID)

U.S. Centers for Disease Control


Year Program Began: 1993

Project Activities and Highlights

PSI/Rwanda works closely with local organizations implementing programmatic activities to create a sustainable system of health impact among at risk populations. In order to effectively guide programs and evaluate their impact, PSI/Rwanda takes an evidence-based approach to program design and implementation, using available data and research to identify target audiences and factors associated with behavior.

HIV/AIDS

The Healthy Schools Initiative
PSI/Rwanda engages secondary schools and communities in the fight against HIV/AIDS through training, communications programs, capacity-building for teachers and parents, and student-run anti-AIDS clubs. The project aims to improve parent-child communication by building the capacity for parents to speak openly with their children about reproductive health, sexuality, and HIV and AIDS.

Centre Dushishoze
Meaning “Think about it,” Dushishoze centers are designed to make young people feel at ease and express themselves freely about their sexual health. Centers provide reproductive health services, voluntary counseling and testing (VCT), family planning (FP) services and treatment of sexually transmitted infections (STI) to sexually active youth ages 15-24.

ABAJENE! Mass-Media Communications
As a well-known local language rallying cry for youth, ABAJENE! supports the community-based Centre Dushishoze and Healthy Schools Initiative programs with mass-media communications, strengthening key messages at a national scale. The program encourages open communication between boys and girls through mass media communications. In addition to a quarterly printed magazine, ABAJENE! hosts a weekly live participatory radio program that promotes the benefits of abstinence and delayed sexual debut, making both more viable options for young people facing social and cultural pressure to engage in sex.

High-Risk Targeted BCC and Mobile VCT
PSI/Rwanda uses multiple approaches to reach the highest at-risk groups in Rwanda. Specifically targeting members of the military, incarcerated persons and commercial sex workers, PSI/Rwanda provides mobile VCT services and behavior change communications on a national level. PSI engages community members by training ‘peer educators’ to provide information and positive choices for healthy behavior.

Religious Leaders Collaboration
In early 2007, PSI worked in partnership with the national umbrella of religious leaders, Ministry of Health and National AIDS Control Program to organize the a national religious leaders conference on "the role of religious leaders in implementing Rwanda's national family planning and HIV prevention policies". The event pulled together 250 of the most senior religious leaders from Rwanda's five main religious institutions (Catholic, Protestant, Anglican, Evangelical and Muslim) and resulted in a signed common declaration of support for these policies from the five main denominations.

 

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Malaria

Awareness, Education & Prevention PSI/Rwanda’s comprehensive malaria program is designed to:
— Increase public awareness of the severity of malaria through interpersonal, mid-level, and mass media behavior change communications campaigns.
— Increase informed demand for long lasting insecticide treated nets (LLITNs) through a strong brand marketing campaign.
— Increase equitable access to affordable nets through commercial, public sector antenatal and community-based distribution channels.
— Improve use of behavioral tracking surveys and GIS distribution mapping for evidence-based programmatic decision-making.
The Total Market Approach
In 2007, PSI/Rwanda plans to launch the first nationwide, highly subsidized pre-packaged artemisinin-based combination malarial therapies (ACT), to engage the private sector in improving the percent of fevers that are treated within the critical 24 hour time period among children under five. By engaging public sector health facilities, community health workers and private sector pharmacists, PSI/ Rwanda is using a “Total Market” approach to maximize access to the nation's first new anti-malarial treatment (Coartem ACT, Launched in 2006). This innovative approach is made possible through a strong partnership with the national malaria control program and the drug regulatory authorities within the Ministry of Health.
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Reproductive Health

Family Planning
In 2005, PSI/Rwanda launched a new family planning program designed to increase the modern contraceptive prevalence rate by increasing availability of affordable hormonal contraceptives and condoms through private sector and community-based distribution. All communications efforts target the complex personal and social issues that drive unmet need in Rwanda, including fear of side effects, myths and misconceptions about hormonal contraceptives, and real and perceived social norms that pressure women and men to have children before they are ready.
 

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Child Survival

Safe Water
According to the 2005 DHS, only 2.5% of Rwandans have piped water inside their dwellings, which is considered to be the safest source of water. Sûr'Eau is a chlorine based solution that is added to water to make it sanitary. When used correctly and consistently as part of a “safe water system”, which includes proper personal hygiene, correct water storage and handling, and correct and consistent water treatment, PSI/Rwanda's Sûr'Eau prevents most waterborne infections.
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Logistics was a crucial part of a massive campaign in Rwanda that combined free mosquito nets with measles vaccination. Here, a porter carries nets to a distribution station.

A massive child survival campaign in Rwanda combined free mosquito nets with measles vaccinations for children. Here, a porter carries nets to a distribution station.

Primo

Africa Malaria Day 2007 brought the launch of the world's first country specific pre-packaged ACT, Primo.

Resources

• News: Ashley Judd Visits Health Programs in Rwanda

• News: USAID Announces Cooperative Project

News: Bushes Visit PSI Youth Program

PDF 429K
AIDSMark Regional Lessons Learned: West and Central Africa

PDF 261K
Reaching Sex Workers, Rural Populations with Mobile VCT

Free Net Distribution Protects Rwandan Children From Malaria

PDF 287K
Reaching Vulnerable Girls and Women through a Balanced and Targeted Approach

Preventing AIDS in the Rwandan Refugee Camps

USAID Success Story: Military Outreach Prevents HIV in Rwanda

Rwandan FBOs Helping PSI to Fight HIV/AIDS



Contact Info



UNAIDS summary of work with uniformed services
 
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