World Contraception Day 2010

More than 1.3 billion people — one in five people alive today — are adolescents aged 10 to 19.1 About 85 per cent of them live in developing countries.

Approximately 16 million girls aged 15-19 give birth each year, accounting for more than 10 per cent of all births worldwide. Girls between the ages of 10 and 14 are five times more likely to die in pregnancy or childbirth than women aged 20 to 24, and girls aged 15 to 19 are twice as likely to die.2

PSI’s youth programs strive to reach youth with sexual and reproductive health information, products, and services in engaging and innovative ways. PSI’s programs use a variety of approaches including radio programs produced by youth hosts, toll-free hotlines that provide confidential information and referrals, and community based activities delivered by highly-motivated peer educators and facilitators. In addition to promoting modern contraceptive use and the healthy timing and spacing of pregnancies, PSI programs employ an integrated approach to reproductive health which includes HIV and STI prevention and life skills development.

For more information on World Contraception Day activities, please visit

Click on countries below to learn more about the programs in each country.


In Madagascar, PSI operates a franchise network of 135 youth-friendly sexual and reproductive health (SRH) clinics branded Top Réseau. Youth visiting Top Réseau clinics know they will see a provider with a welcoming, non-judgmental attitude who will be able to offer integrated services for HIV, STI and family planning (FP) in one place and at one time. Mass media promotes the standard low-cost, high-quality package of services offered at all Top Réseau sites and community-based agents distribute vouchers and referrals to low-income clients. In 2009, over 140,000 clients were served.
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In Rwanda, PSI’s youth-focused activities promote the ABAJENE! DUSHISHOZE movement, meaning “Youth! Think About It” in Kinyarwanda. While youth are the primary target, the program also targets their social networks including their parents/caregivers, younger siblings, teachers and local youth leaders Through outreach and peer education at designated DUSHISHOZE youth centers located both in schools (secondary, primary?) and throughout select communities, the movement offers youth accurate information about reproductive health and HIV. These services are coupled with coaching other life skills including goal setting and effective communication with parents, other family members and partners. To date, over 1.3 million youth have been reached with SRH messages through inter-personal communication, drama and mobile video units. A new component of the program, launched in July, 2010 is the new weekly ABAJENE! radio program, created in partnership with the National University of Rwanda. Read more.
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The Ligne Verte, Benin’s toll-free hotline, addresses sexual and reproductive health, providing youth with confidential information and referrals for HIV counseling and testing and family planning services. Clients who call the hotline can receive information over the phone and referrals to 38 private clinics in PSI/Benin’s ProFam network. In 2009, there were 78,773 calls to PSI/Benin’s SRH hotline. The Ligne Verte has proven to be an especially effective way of reaching male youth, who account for 77% of all callers.
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Despite program disruptions after the devastating earthquake this year, PSI/Haiti continues to reach out to youth in schools, communities and internally displaced camps. The newly launched PLIS (Planifiez, Itilizez, Sensibilizer) media campaign specifically targets youth to make informed choices about their sexual health including condom promotion for dual protection and increased awareness of modern FP methods. Youth are also trained on issues such as sexual violence, HIV prevention, and drug/alcohol abuse in collaboration with two local NGOs. Youth make up the majority of callers to the toll-free youth-friendly sexual and reproductive health hotline, developed in partnership with Fondation Promoteurs Objectif Zero SIDA (POZ).
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Central America

In Honduras, Guatemala, Nicaragua and El Salvador, PASMO, PSI’s affiliate, aims to provide youth a secure virtual space to learn about sexual and reproductive health. In the Club en Conexión website, users can create profiles, connect with friends, ask anonymous questions, read blogs and find information about radio programs and upcoming events in their community. A network of 1,700 peer educators reinforce key messages by organizing educational and recreational events that often utilize dance, theater and sports.
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PSI/Liberia reaches youth through its popular weekly radio program called Let’s Talk About Sex. The show is designed for and by Liberian youth and addresses major issues surrounding young people’s well-being, such as HIV transmission and prevention, early pregnancy, STIs and other reproductive health and societal issues. The umbrella youth outreach program, branded SmartChoice, provides health information, service referrals, and creates demand for PSI’s socially marketed condom, Star, through a network of peer educators and special entertainment community events, called road shows. The program also specifically targets young girls with a mentorship program, iLead. Through iLead, the program aims to build young women’s skills and self confidence to enable them to find alternatives to early and unsafe sex.
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In Cameroon, trained peer educators facilitate health talks and distribute vouchers to youth to receive a free reproductive health consultation at PSI’s youth-friendly ProFam clinics.
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  1. 1. UNICEF, Adolescence: The big picture, updated 19 March 2009, accessed 13 September 2010 at
  2. 2. World Health Organization, Why is giving special attention to adolescents important for achieving Millennium Development Goal 5?, Fact Sheet WHO/MPS/08.14, 2008, accessed 13 September 2010 at

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