PSI

The 2nd World Social Marketing Conference, in Dublin April 11-12, brings together those interested in applying strategic communications, marketing and behaviour change methodology to solve key social challenges. PSI, the largest social marketing organization in the world, will join dozens of other organizations at the conference.

The focus of the conference will be on the policy implications for the emerging evidence base for effective social program design and what this means for future investment, delivery and evaluation. Themes will include:

• Rational- and non-rational behavior and how to influence it
• Intersectoral collaboration to tackle behavioral challenges
• Global learning systems including the new Global Social Marketing Network

The 2nd World Conference will be structured to encourage the maximum amount of group and social networking. As well as key note presentations by leading experts and thinkers the conference will include, a market place to swap and share ideas and projects, a chance to meet the gurus, a poster presentation area, a full workshop and seminar program, and an extensive exhibition area. Additionally, a social program is being designed to ensure that delegates coming alone or for the first time will be supported to interact with many other delegates as well as have a great time in a wonderful city.

Read the press release about PSI's participation here.

Presentations

• Rwanda - The Evolution of a Social Marketing Sales & Distribution Approach
• Social Franchising
• Evaluating the Total Market for Condoms: A Competitive Analysis of Socially Marketed and Commercial Brands in Central America
• Total Market Approach: the Cambodia Condom Experience
• Setting a Brand Research Agenda in Social Marketing
• Evaluation of Madagascar's Protector Plus Condom Brand

Social Marketing Resources

• Why PSI Uses Social Marketing: the Evidence Base (250 KB)
• Social Marketing for Healthy Lives (550 KB)
• At PSI's blog, follow an online discussion around topics in social marketing between several experts in the field

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