The video accompanied an op-ed piece by Moore, explaining what she learned about how PSI uses the social franchise model to support all aspects of running a small clinic:
Dr. John said what he most needed was better business management skills. He was most appreciative about that component of PSI’s franchise model — the ongoing training he and his staff receive. This helps him retain employees — a major problem in developing countries underscored by this most recent epidemic — and maintain a standard of care his clients can trust.
The Familia franchise incorporates 260 private health facilities across 16 regions in Tanzania. PSI establishes the quality standards that clinics in the network, like Dr. John’s, must meet. And prices for products and services are set based on people’s ability and willingness to pay. With this structure, the health facilities can reach the very poor with free services and those who can afford to pay something with reduced fees.
Photo credit: Trevor Snapp