By Jenny Tolep, External Relations and Communications
Is there such thing as a perfect condom? The type of condom that’s effective, yet comfortable? One that adds excitement instead of interrupting the heat-of-the-moment?
A recently published Slate article suggested why improvements must be made to the modern-day condom:
In the 2010 National Survey of Sexual Health and Behavior, the largest-ever nationally representative sexuality study, 45 percent of men and 63 percent of women who’d most recently had sex with a “new acquaintance” hadn’t used a condom.
According to the article, the reason for such risky behavior has mostly to do with the way a condom feels. “The premise is transferring sensation through the material. That’s equivalent to trying to taste your lunch with Saran wrap on your tongue,” Origami condom Founder Danny Resnic told Slate.
Yikes– that’s one way of putting it. Although a condom’s initial purpose is to provide protection from unintended pregnancies and sexually transmitted diseases, the right condoms can also be used to make sex fun and more satisfying. “A more enjoyable condom—a condom that people want to use—could significantly reduce STIs and unwanted pregnancies, both in America and abroad,” Slate Associate Editor, L.V. Anderson said.
Condoms are not perfect yet, but through creative innovation, improvements are being made. There’s everything from scented, studded, smooth and colored. There are even ones that glow in the dark. And why shouldn’t there be? Everybody is different and the perfect condom will vary based on an individual’s taste and comfort level.
In Mozambique, PSI’s popular condom brand Jeito produces new products and improves old ones continually. PSI has promoted and sold the brand since 1994 in hopes of increasing contraception usage in Mozambique. Jeito just released a new and improved version of its J3 Studded Condom with 1,500 studs — the most studs in the world.
Along with the new and improved J3 condom comes a packaging upgrade. Set to appeal to a young, hip guy, Jeito uses bright colors and bold shapes to capture the brand’s energy and reduce the stigma around buying condoms. PSI/Mozambique’s Marketing Director Mario Flores explains that Jeito aims to make the brand fun and relatable to increase condom usage. Along with playful packaging, Jeito uses creative advertising strategies that include street paintings (see photo above), widely popularized jingles and social media outreach.
Since its re-launch, J3 has sold more than half a million units, making it the brand used most often in Mozambique.
Photo credit: PSI Mozambique