By: Jenny Tolep, External Relations & Communications
Every mother wants the best for her child and providing this is no easy task. In many developing countries, limited access to adequate health services and products can make this even more difficult.
Each year, nearly 9 million children under five die from preventable causes, such as pneumonia, diarrhea, malaria and malnutrition. In many developing countries, people heavily rely on the private sector for their healthcare. Because the private sector is often unregulated, the quality, availability and costs of products and services can be inconsistent. As a result, it can be difficult for mothers to get their children the care they need to prevent and protect against life-threatening disease.
To address this, PSI has launched 31 social franchises in 30 countries with a similar model as fast food joints, but in this case, they are networks of privately owned health clinics. PSI helps clinic owners run better businesses by supporting them with business and medical training, drug subsidies, equipment procurement and ongoing supervision. As a result, beneficiaries receive care they can know and trust. PSI works hard to market these franchises as well, so that when a mother see a franchise’s branding in their country, they are assured that the products and services are high quality.
PSI is the world’s leading franchiser, reaching more than 10 million clients every year to help mothers worldwide provide better lives for their children.
To learn more about social franchising, check out PSI’s latest video. Also, feel free to download this photo for your wallpaper or screensaver.
Photo Credit: Sala Lewis