Our Presence in

abms/PSI Benin

Association Béninoise pour le Marketing Social et la Communication pour la Santé (ABMS), a PSI network member, works to make health products and services available and accessible for Benin’s low income and vulnerable populations. ABMS’ projects create a synergy between social marketing and communication to change behaviors, making it easier for consumers to access life-saving health products and services. 

Established in 1994, ABMS has continued PSI’s commitment to building the capacity of local, mission-driven organizations capable of decentralized initiatives and decision-making.

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How we

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Market Development



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In partnership with the Beninese Ministry of Health, ABMS provided 266,298 years of healthy life in 2018, including:


years of protection from unplanned pregnancy provided for Beninese couples


new users of its health products

Featured Projects

Promotion of Sexual and Reproductive Health and Rights in Benin (PSDSR)

Donor: Embassy of the Netherlands; Global Affairs Canada

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Support for International Family Planning Organizations (SIFPO2)

Donor: USAID

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PMI Impact Malaria

Donor: US President’s Malaria Initiative

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Emery Nkurunziza

Emery Nkurunziza

Country Representative PSI Benin - ABMS


Discover what's happening at PSI

Informed and Determined: Young People in Rural Benin Command the Airwaves to Talk About Sex

Discover how young leaders in Kandi, northern Benin, organized an interactive radio program to share sexual and reproductive health information with their community.

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People in village

Getting to Zero Malaria Starts with Building Stronger Health Systems

No single tool available today will solve the problem of malaria. Reducing malaria case incidence and mortality risk by 90 percent globally by 2030 will require new approaches and greatly intensified efforts, aided by new tools and the better implementation of existing ones.

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Provider in office looking at documents and wearing a face mask

How did global health adapt Safe Abortion and Post-Abortion Care to COVID-19? This map tells all.

Innovating to Ensure Access to Sexual and Reproductive Health and Rights During the Pandemic By Dr. Eva Lathrop, Global Medical Director, PSI and Lola Flomen,

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Program Briefs: Changing Attitudes to Shift Contraceptive Demand (En Français, Aussi)

*Keep scrolling for the French version, below. By: Beth Brogaard, Regional Project Director, PSI When it comes to family planning and reproductive health (FP/RH) programming,

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Meet the “Toilet King”

by Franck Olivier Konan, Learning & Communication Manager, PSI Côte d’Ivoire Paul Kpadonou began his career as an entrepreneur on the side of the highway.

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Académie de l’Artisanat, an effective way to learn about contraception while acquiring a skill

This post originally appeared on Medium. by Jessica Vandermark, Camber Collective AUTHOR: Camber Collective is a social impact strategy consulting firm, has been working in

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