Our Presence in
Association Béninoise pour le Marketing Social et la Communication pour la Santé (ABMS), a PSI network member, works to make health products and services available and accessible for Benin’s low income and vulnerable populations. ABMS’ projects create a synergy between social marketing and communication to change behaviors, making it easier for consumers to access life-saving health products and services.
Established in 1994, ABMS has continued PSI’s commitment to building the capacity of local, mission-driven organizations capable of decentralized initiatives and decision-making.
In partnership with the Beninese Ministry of Health, ABMS provided 266,298 years of healthy life in 2018, including:
years of protection from unplanned pregnancy provided for Beninese couples
new users of its health products