PSI Cameroon and the Association Camerounaise pour le Marketing Social (ACMS) work daily to provide consumers with access to cost-effective health services and products to sustainably and measurably improve their health.
Our Presence in
ACMS was founded in 1996 and is an affiliate and platform of PSI, with programs in malaria, reproductive health, child survival, safe water, diarrhea and HIV prevention and treatment. ACMS promotes health products, services and healthy behaviors that enable low-income and vulnerable people to lead healthier lives. ACMS distributes products and services at subsidized prices rather than giving them away in order to motivate the involvement of the private commercial sector. ACMS is a partner of the Ministry of Health and supports it in the implementation of various public health projects.
PSI Cameroon is a branch office of PSI and serves as the implementing organization for the Women’s Health Project, which provides access to safe abortion services for women who need them and increases use of long-acting reversible contraception.
In 2018, PSI Cameroon and ACMS saved 431,902 lives with their products and services, which include:
modern contraceptives distributed
users reached with malaria testing
consumers reached with HIV testing services
We Focus On
ACMS is developing social marketing strategies to reduce the transmission of HIV/AIDS and sexually transmitted infections among target populations. The HIV/AIDS Prevention Project in Central Africa aims to make both male and female condoms accessible and available and improving behaviors and practices to fight HIV.
With funding from the US President’s Malaria Initiative, ACMS works with Impact Malaria and VectorLink to build local capacity through provider trainings, ultimately improving malaria case management and prevention. ACMS also works through VectorLink to provide technical assistance for the distribution of insecticide-treated nets through routine channels in coordination of the National Program for Malaria Control.
ACMS implements several projects in the field of reproductive health. Its social franchise, ProFam, implements primary care services for reproductive health, post-abortion care and the prevention of unsafe abortions. ACMS also ensures key populations and young people, especially girls ages 10 to 14, are able and motivated to make informed sexual and reproductive health choices and that their rights are respected.
ACMS promotes clean water solutions through the distribution of Aquatabs, which replaced the Sûr’Eau/WaterGuard brand. ACMS’s work to address child survival also educates Cameroonians about the causes of diarrhea and waterborne diseases, including the promotion of oral rehydration salts. In addition, the diarrhea treatment kit, Orasel with Zinc, was first introduced in 2009, as recommended by WHO and UNICEF as part of a treatment regimen for children under the age of five.
Through the Women’s Health Project (WHP), ACMS is working to increase access to safe abortion services for all women who need them and to increase the use of long-acting reversible contraceptives. WHP began in 2008 and is currently in the fourth phase of funding from an anonymous donor. Phase Four of WHP covers four years (2016-2019). Phase 5 funding for Cameroon is pending approval.