PSI Cameroon and the Association Camerounaise pour le Marketing Social (ACMS) work daily to provide consumers with access to cost-effective health services and products to sustainably and measurably improve their health.

Our Presence in

PSI Cameroon

PSI Cameroon is a branch office of PSI and serves as the implementing organization for the Women’s Health Project, which provides access to safe abortion services for women who need them and increases use of long-acting reversible contraception.



ACMS (Association Camerounaise pour le Marketing Social) was founded in 1996 and is an independent network member of PSI, with programs in malaria, reproductive health, child survival, safe water, diarrhea and HIV prevention and treatment. ACMS promotes and distributes health products, services and healthy behaviors that enable low-income and vulnerable people to lead healthier lives. 

How we

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Market Development



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In 2018, PSI Cameroon and ACMS saved 431,902 lives with their products and services, which include:


modern contraceptives distributed


users reached with malaria testing


consumers reached with HIV testing services

Practice Areas
We Focus On

ACMS is developing social marketing strategies to reduce the transmission of HIV/AIDS and sexually transmitted infections among target populations. The HIV/AIDS Prevention Project in Central Africa aims to make both male and female condoms accessible and available and improving behaviors and practices to fight HIV.

With funding from the US President’s Malaria Initiative, ACMS works with Impact Malaria and VectorLink to build local capacity through provider trainings, ultimately improving malaria case management and prevention. ACMS also works through VectorLink to provide technical assistance for the distribution of insecticide-treated nets through routine channels in coordination of the National Program for Malaria Control.

ACMS implements several projects in the field of reproductive health. Its social franchise, ProFam, implements primary care services for reproductive health, post-abortion care and the prevention of unsafe abortions. ACMS also ensures key populations and young people, especially girls ages 10 to 14, are able and motivated to make informed sexual and reproductive health choices and that their rights are respected.

ACMS promotes clean water solutions through the distribution of Aquatabs, which replaced the Sûr’Eau/WaterGuard brand. ACMS’s work to address child survival also educates Cameroonians about the causes of diarrhea and waterborne diseases, including the promotion of oral rehydration salts. In addition, the diarrhea treatment kit, Orasel with Zinc, was first introduced in 2009, as recommended by WHO and UNICEF as part of a treatment regimen for children under the age of five.

Through the Women’s Health Project (WHP), ACMS is working to increase access to safe abortion services for all women who need them and to increase the use of long-acting reversible contraceptives​​. WHP began in 2​008 and is curr​ently in the​ fourth phase of funding from an anonymous donor. Phase Four of WHP covers four years (2016-2019). ​Phase 5 funding for Cameroon is pending approval.

Featured Projects

PMI Impact Malaria

PMI VectorLink

Projet de prévention VIH/SIDA en Afrique Centrale

Jeune S3 (Santé, Sexualité, Sécurité)



Discover what's happening at PSI


The Future of Work

With overarching commitments to flexibility in our work, and greater wellbeing for our employees, we want to ensure PSI is positioned for success with a global and holistic view of talent. Under our new “work from (almost) anywhere,” or “WFAA” philosophy, we are making the necessary investments to be an employer of record in more than half of U.S. states, and consider the U.S. as one single labor market for salary purposes. Globally, we recognize the need to compete for talent everywhere; we maintain a talent center in Nairobi and a mini-hub in Abidjan. PSI also already works with our Dutch-based European partner, PSI Europe, and we’re creating a virtual talent center in the UK.


Meaningful Youth Engagement

PSI is firmly committed to the meaningful engagement of young people in our work. As signatories of the Global Consensus Statement on Meaningful Adolescent & Youth Engagement, PSI affirms that young people have a fundamental right to actively and meaningfully engage in all matters that affect their lives. PSI’s commitments aim to serve and partner with diverse young people from 10-24 years, and we have prioritized ethics and integrity in our approach. Read more about our commitments to the three core principles of respect, justice and Do No Harm in the Commitment to Ethics in Youth-Powered Design. And read more about how we are bringing our words to action in our ICPD+25 commitment, Elevating Youth Voices, Building Youth Skills for Health Design.


Zero Tolerance for Modern-Day Slavery and Human Trafficking

PSI works to ensure that its operations and supply chains are free from slavery and human trafficking. Read more about this commitment in our policy statement, endorsed by the PSI Board of Directors.



Since 2017, PSI has been a signatory to the United Nations Global Compact, a commitment to align strategies and operations with universal principles of human rights, labor, environment and anti-corruption. Read about PSI’s commitment to the UN Global Compact here.


Environmental Sustainability

The health of PSI’s consumers is inextricably linked to the health of our planet. That’s why we’ve joined the Climate Accountability in Development as part of our commitment to reducing our greenhouse gas emissions by 30 percent by 2030. Read about our commitment to environmental sustainability.


Affirmative Action and Equal Employment Opportunity

PSI does not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, protected veteran status or any other classification protected by applicable federal, state or local law. Read our full affirmative action and equal employment opportunity policy here.


Zero Tolerance for Discrimination and Harassment

PSI is committed to establishing and maintaining a work environment that fosters harmonious, productive working relationships and encourages mutual respect among team members. Read our policy against discrimination and harassment here.

PSI is committed to serving all health consumers with respect, and strives for the highest standards of ethical behavior. PSI is dedicated to complying with the letter and spirit of all laws, regulations and contractual obligations to which it is subject, and to ensuring that all funds with which it is entrusted are used to achieve maximum impact on its programs. PSI provides exceptionally strong financial, operational and program management systems to ensure rigorous internal controls are in place to prevent and detect fraud, waste and abuse and ensure compliance with the highest standards. Essential to this commitment is protecting the safety and well-being of our program consumers, including the most vulnerable, such as women and children. PSI maintains zero tolerance for child abuse, sexual abuse, or exploitative acts or threats by our employees, consultants, volunteers or anyone associated with the delivery of our programs and services, and takes seriously all complaints of misconduct brought to our attention.


Diversity and Inclusion

PSI affirms its commitment to diversity and believes that when people feel respected and included they can be more honest, collaborative and successful. We believe that everyone deserves respect and equal treatment regardless of gender, race, ethnicity, age, disability, sexual orientation, gender identity, cultural background or religious beliefs. Read our commitment to diversity and inclusion here. Plus, we’ve signed the CREED Pledge for Racial and Ethnic Equity. Learn more.


Gender Equality

PSI affirms gender equality is a universal human right and the achievement of it is essential to PSI’s mission. Read about our commitment to gender equality here.


01 #PeoplePowered

02 Breaking Taboos

03 Moving Care Closer to Consumers

04 Innovating on Investments

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