PSI Cameroon and the Association Camerounaise pour le Marketing Social (ACMS) work daily to provide consumers with access to cost-effective health services and products to sustainably and measurably improve their health.

Our Presence in

PSI Cameroon

PSI Cameroon is a branch office of PSI and serves as the implementing organization for the Women’s Health Project, which provides access to safe abortion services for women who need them and increases use of long-acting reversible contraception.



ACMS (Association Camerounaise pour le Marketing Social) was founded in 1996 and is an independent network member of PSI, with programs in malaria, reproductive health, child survival, safe water, diarrhea and HIV prevention and treatment. ACMS promotes and distributes health products, services and healthy behaviors that enable low-income and vulnerable people to lead healthier lives. 

How we

Asset 17


Asset 26

Market Development



Asset 9



In 2018, PSI Cameroon and ACMS saved 431,902 lives with their products and services, which include:


modern contraceptives distributed


users reached with malaria testing


consumers reached with HIV testing services

Practice Areas
We Focus On

ACMS is developing social marketing strategies to reduce the transmission of HIV/AIDS and sexually transmitted infections among target populations. The HIV/AIDS Prevention Project in Central Africa aims to make both male and female condoms accessible and available and improving behaviors and practices to fight HIV.

With funding from the US President’s Malaria Initiative, ACMS works with Impact Malaria and VectorLink to build local capacity through provider trainings, ultimately improving malaria case management and prevention. ACMS also works through VectorLink to provide technical assistance for the distribution of insecticide-treated nets through routine channels in coordination of the National Program for Malaria Control.

ACMS implements several projects in the field of reproductive health. Its social franchise, ProFam, implements primary care services for reproductive health, post-abortion care and the prevention of unsafe abortions. ACMS also ensures key populations and young people, especially girls ages 10 to 14, are able and motivated to make informed sexual and reproductive health choices and that their rights are respected.

ACMS promotes clean water solutions through the distribution of Aquatabs, which replaced the Sûr’Eau/WaterGuard brand. ACMS’s work to address child survival also educates Cameroonians about the causes of diarrhea and waterborne diseases, including the promotion of oral rehydration salts. In addition, the diarrhea treatment kit, Orasel with Zinc, was first introduced in 2009, as recommended by WHO and UNICEF as part of a treatment regimen for children under the age of five.

Through the Women’s Health Project (WHP), ACMS is working to increase access to safe abortion services for all women who need them and to increase the use of long-acting reversible contraceptives​​. WHP began in 2​008 and is curr​ently in the​ fourth phase of funding from an anonymous donor. Phase Four of WHP covers four years (2016-2019). ​Phase 5 funding for Cameroon is pending approval.

Featured Projects

PMI Impact Malaria

Donor: US President’s Malaria Initiative

+ Read More

PMI VectorLink

Donor: US President’s Malaria Initiative (PMI)

Project Lead: Abt Associates

+ Read More

Projet de prévention VIH/SIDA en Afrique Centrale

Donor: Organisation de Coordination et de Coopération pour la lutte contre les Grandes Endémies en Afrique Central and KfW (the German Development Bank)

+ Read More

Jeune S3 (Santé, Sexualité, Sécurité)

Donor: Cordaid

+ Read More



Discover what's happening at PSI

People in village

Getting to Zero Malaria Starts with Building Stronger Health Systems

No single tool available today will solve the problem of malaria. Reducing malaria case incidence and mortality risk by 90 percent globally by 2030 will require new approaches and greatly intensified efforts, aided by new tools and the better implementation of existing ones.

+ Read More

Remote Mentoring in Cameroon and Côte d’Ivoire Helps Maintain Malaria Services During the COVID-19 Pandemic

This piece was originally featured on the PMI Impact Malaria blog. By Anne Bulchis, PMI Impact Malaria Communications Manager, and Kate Wolf, PMI Impact Malaria

+ Read More

Cameroon and Niger Prevented Malaria in Millions of Children During Summer and Fall 2020

Originally published on the PMI Impact Malaria blog.  By Anne Bulchis, PMI Impact Malaria Communications Manager, with content from PMI Impact Malaria’s Cameroon and Niger

+ Read More

Responding to COVID-19 in Cameroon, the DRC, and Ghana: Innovative Training, Data for Decision Making, and New Guidelines

By Katherine Kemp, PMI Impact Malaria Communications Coordinator. Editorial and content contributions from Lorina McAdam, Jacob Odentz, and Anne Bulchis, all with PMI Impact Malaria.

+ Read More

7 Takeaways on Adapting to Conflict (and COVID-19)

By Beth Brogaard, Francophone West and Central Africa Regional Representative, PSI  Meeting consumers’ sexual and reproductive health (SRH) needs across fragile contexts requires that we

+ Read More

Protecting Those Most at Risk of Malaria: Child Health and the COVID-19 Response

The piece below originally appeared on PMI Impact Malaria‘s blog. Every two minutes, a child dies of malaria. In 2018, of the estimated 405,000 malaria

+ Read More