El Salvador

In El Salvador, PSI’s partner, the Pan American Social Marketing Organization (PASMO), makes the market work for our consumers, particularly for HIV and sexual and reproductive health services, so they can make informed choices about their health products and services with fewer barriers to access.

Our Presence in
El Salvador

Pasmo el salvador

In El Salvador, PSI’s network member is the Pan American Social Marketing Organization (PASMO). The organization is registered as a social enterprise and as an association for our community work. Founded in 1998, PASMO El Salvador began activities as part of a regional HIV prevention program. Subsequently, their scope expanded to other health areas such as reproductive health, gender-based violence prevention, nutrition and Zika prevention.

How we

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Market Development



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In 2018, PASMO El Salvador provided 7,405 years of healthy life for its clients, including:


years of protection from pregnancy


users reached with modern contraception



users reached with HIV testing

Practice Areas
We Focus On

PASMO’s HIV prevention activities in El Salvador are carried out using a combination prevention approach. Key populations such as men who have sex with men, transgender women and female sex workers are targeted with outreach interventions focused on knowing one’s HIV status. Outreach is combined with the promotion of HIV testing and counseling services, the promotion of index testing services and referrals to services.

Women choose emergency contraception as their primary method for many reasons, from sporadic intercourse to the desire not to use a method with hormones. PSI works with service providers and consum

PASMO El Salvador places a special emphasis on strengthening its youth-friendly services. Its first social franchise clinic, Red Segura, offers integrated, comprehensive primary care services with a focus on adolescent sexual and reproductive health. These activities aim to prevent teenage pregnancy and promote positive parenting in youth ages 15 to 24.

ers to promote awareness of when and how to use emergency contraception and makes the product readily available and affordable.

PASMO El Salvador markets and sells condoms and lubricants in addition to other socially marketed sexual and reproductive health products. Their programs aim to help reduce HIV transmission and improve sexual health using social and behavior change communication activities. PASMO El Salvador also recognizes the importance of directing efforts to improve the availability and accessibility of condoms for Salvadorans, especially those with a greater risk of HIV infection.

PASMO El Salvador works closely with the Ministry of Health and other partners to improve community engagement and quality of services for Zika prevention. Activities include outreach through community events, private health clinics and a mass media campaign using radio, billboards and other forms of media targeting women of reproductive age. The objective of the program is to educate women and their families about the misconceptions, signs, symptoms and prevention methods of Zika.

The Women’s Health Project, which started in July 2008, now operates under PSI. The Women’s Health Project aims to increase access to long-acting reversible contraceptives for women of reproductive age. Likewise, PSI provides technical advice on post-abortion care through training on the correct use of misoprostol and its distribution to contribute to the prevention of maternal mortality. Doctors, nurses, coordinators and community outreach workers collaborate with the Ministry of Health in El Salvador to offer a diverse range of family planning methods, including IUDs and implants. Marketing strategies and social behavior change communication are also used to promote and create demand for sexual and reproductive health products and services among patients and providers.

Featured Projects

USAID HIV/AIDS Combination Prevention Program for MARPs in Central America and Mexico

Donor: USAID

Project Lead: PASMO

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Support for International Family Planning Organizations (SIFPO2)

Donor: USAID

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Jovenes 3.0: Innovative Approaches to Reducing Unmet Need for Family Planning in Latin America and the Caribbean

Donor: Anonymous

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Behavior Change Communication in Response to the Zika Outbreak (Under SIFPO2)

Donor: USAID

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Carmen Elena Suárez Lobos

Country Director PASMO El Salvador

Julia Roberts

Vice President, Global Fundraising PSI, Global

Catalina Jermann

Head of Program Management, Africa PSI Global


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