In Guatemala, PSI works through traditional and non-traditional channels to reach consumers—including high-risk consumers—to put health products and services directly in their hands, particularly for HIV prevention, Zika prevention and sexual and reproductive health. 

Our Presence in

PSI Guatemala & PASMO Guatemala

In Guatemala, PSI is registered as a branch, and the Pan American Social Marketing Organization (PASMO) Guatemala is registered as a social enterprise as well as an association for our community work. Founded in 1997, PASMO Guatemala began as a regional HIV prevention program and later expanded to address reproductive health, gender-based violence prevention, Zika prevention and post-abortion care. In Guatemala, the registered entities work side-by-side to improve the health of Guatemalans.  Guatemala is also home to the Central America regional office, which provides programmatic support to all PASMO offices in Central America as well as other PSI network members in Latin America and the Caribbean.

How we

Asset 17


Asset 26

Market Development



Asset 9



In 2018, Pan American Social Marketing Organization (PASMO) Guatemala’s products and services provided more than 70,000 years of healthy life for Guatemalans, including:


years of protection from unplanned pregnancy provided for couples


users reached with modern contraception


users reached with HIV testing


11 million

condoms distributed

Practice Areas
We Focus On

The Pan American Social Marketing Organization (PASMO) Guatemala takes a combination prevention approach to preventing HIV in Guatemala. Among men who have sex with men and transgender women, they promote outreach interventions focused on knowing one’s HIV status, HIV testing and counseling services, index testing services and referrals for treatment and complementary services. PASMO Guatemala also works to ensure that individuals are linked to care and that adequate support is provided along the entire HIV continuum of care. HIV prevention efforts also include reducing stigma and discrimination against key populations and persons living with HIV, such as the Generación Cero social movement. The movement identifies “stigma and discrimination-free zones,” which aim to sensitize and strengthen institutional capacity against discrimination and stigma.

From 2011 to 2017, PASMO Guatemala implemented the USAID PlanFam project in five departments and 30 municipalities in rural areas of the Western Highlands. The municipalities were equipped with sexual and reproductive health clinics and trained clinic staff who now offer high-quality services while following strict privacy and confidentiality regulations. Five local offices were established to increase the use of modern contraception for the reduction of maternal mortality. The project reached 12,566 adolescents and 346 educators in targeted geographical locations, all of whom were trained on issues related to sexual and reproductive health. In addition, 102 public health providers were trained on the use and insertion of long-acting reversible contraception.  

According to a national survey, 24.3% of married or previously married Guatemalan women between the ages of 30 and 39 have experienced at least one violent act from their partner in the past year. PASMO Guatemala addressed gender-based violence with aid from the Embassy of Sweden and coordinates with multiple partners, collectively called the Ixoqib Consortium. Ending in 2019, this program provided specialized psychological, medical and legal services for victims of sexual violence and increases their access to resources in the departments of Quiché, Huehuetenango and Totonicapán as well as Guatemala City and its suburbs. 

PASMO Guatemala markets and sells condoms and lubricants in addition to other sexual and reproductive health products. Increased uptake of these products reduces HIV transmission and improves sexual health, a strategy that complements social and behavior change communication activities. PASMO Guatemala recognizes the importance of improving the availability and accessibility of condoms for those with a greater risk of HIV infection. 

Working closely with the Ministry of Health and other partners, PASMO Guatemala’s Zika programs improve community engagement and quality of services involved in Zika prevention. Activities include outreach through community events, private health clinics and a mass media campaign aimed at educating women of reproductive age about the misconceptions, signs, symptoms and prevention of Zika. Another key factor is the distribution of Zika prevention kits, which include informational materials, condoms and insect repellant.

Featured Projects

USAID HIV/AIDS Combination Prevention Program for MARPs in Central America and Mexico

Donor: USAID

Project Lead: PASMO

+ Read More

Support for International Family Planning Organizations (SIFPO2)

Donor: USAID

+ Read More

Jovenes 3.0: Innovative Approaches to Reducing Unmet Need for Family Planning in Latin America and the Caribbean

Donor: Anonymous

+ Read More

Behavior Change Communication in Response to the Zika Outbreak (Under SIFPO2)

Donor: USAID

+ Read More


Sussy Lungo

Deputy Regional Director PASMO

Amy LaTrielle

Vice President, Global Operations (Asia, Latin America, Global Fund) and Operational Excellence PSI Global

Susy Barrios de Fernández

Regional Representative, Latin America and Caribbean PSI Global


Discover what's happening at PSI

What’s blood got to do with it?

Leading with menstruation to deliver the whole sexual and reproductive health package for girls in Latin America. By Andrea Novella, Regional Manager, Social Media, PSI

+ Read More

Infected and Affected: The Indirect Consequences of COVID-19 in Central America

By Jennifer Wheeler, PSI Deputy Director, Research, Paola Letona, PSI Evidence Regional Director, LAC, and Sussy Lungo, Regional Executive Director, Asociación PASMO “When you are

+ Read More

‘Having HIV Doesn’t Mean You’re Lost’

by Alejandra Cabrera, Regional Strategic Communications, PASMO Fernando was only 11 years old when he joined the circus. As a young child growing up in

+ Read More
Edgar stands ready by the mic at the radio station

Edgar Anibal Miranda

One Saturday a couple of years ago, 16-year-old Edgar Anibal Miranda sat in his bedroom in Guatemala City, listening to the radio. He was surprised

+ Read More


Ingrid Idalia Montes Alvarado is a 44-year-old mother of seven from Guatemala City. She and her husband, who is a day laborer, knew that another

+ Read More