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Guatemala

Our Presence in
Guatemala

PSI GUATEMALA

PSI GLOBAL OFFICE

Guatemala is home to PSI’s Latin America regional office, which provides programmatic support to all PSI network members and branch offices across Central America, Latin America and the Caribbean. PSI Guatemala also has its local programmatic team that implements country donor financed projects.

PSI Guatemala logo

ORGANIZACIÓN PANAMERICANA DE MERCADEO SOCIAL GUATEMALA (PASMO)

PSI INDEPENDENT NETWORK MEMBER

Founded in 1997, the Pan American Social Marketing Organization (PASMO, S.A.) Guatemala began as a regional HIV prevention program launching its first branded condoms VIVE. As a social business unit, PASMO now commercializes several contraception methods brands including VIVE condoms, VIVE lubricants, Segura Plus oral contraceptives, Pronta 1 emergency contraceptives and long-acting reversible methods (LARCs).

PASMO website

How we
work

01
Asset 17

Consumer
Led

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02
Asset 26

Market Development

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03

Program
Design

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04
Asset 9

Social
Enterprise

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Our
Impact

In 2020, Pan American Social Marketing Organization (PASMO) Guatemala’s products and services provided more than 26,000 years of healthy life for Guatemalans, including:

85,354

users reached with modern contraception

1,029

users reached with HIV testing

Over

9 million

condoms distributed

Featured Projects

Women’s Health Project (WHP)

Donor: Anonymous

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USAID HIV/AIDS Combination Prevention Program for MARPs in Central America and Mexico

Donor: USAID

Project Lead: PASMO

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Support for International Family Planning Organizations (SIFPO2)

Donor: USAID

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Jovenes 3.0: Innovative Approaches to Reducing Unmet Need for Family Planning in Latin America and the Caribbean

Donor: Anonymous

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Behavior Change Communication in Response to the Zika Outbreak (Under SIFPO2)

Donor: USAID

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Our
Leadership

SUSY BARRIOS DE FERNANDEZ

Susy Barrios de Fernández

Regional Representative, Latin America and Caribbean PSI Global
Marcie Cook

Marcie Cook

Vice President, Social Enterprise PSI Global

Latest
Updates

Discover what's happening at PSI

Photo of Ingrid smiling at her home in Guatemala

COVID-19 catalyzed digital transformation for reproductive health

Consumer engagement on digital channels increased during COVID, providing PSI’s Social Business Unit an opportunity to leverage digital channels to support business continuity and provision of reproductive health information, products, and services.

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What’s blood got to do with it?

Leading with menstruation to deliver the whole sexual and reproductive health package for girls in Latin America. By Andrea Novella, Regional Manager, Social Media, PSI

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Infected and Affected: The Indirect Consequences of COVID-19 in Central America

By Jennifer Wheeler, PSI Deputy Director, Research, Paola Letona, PSI Evidence Regional Director, LAC, and Sussy Lungo, Regional Executive Director, Asociación PASMO “When you are

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‘Having HIV Doesn’t Mean You’re Lost’

by Alejandra Cabrera, Regional Strategic Communications, PASMO Fernando was only 11 years old when he joined the circus. As a young child growing up in

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Edgar stands ready by the mic at the radio station

Edgar Anibal Miranda

One Saturday a couple of years ago, 16-year-old Edgar Anibal Miranda sat in his bedroom in Guatemala City, listening to the radio. He was surprised

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Ingrid

Ingrid Idalia Montes Alvarado is a 44-year-old mother of seven from Guatemala City. She and her husband, who is a day laborer, knew that another

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Stay
Updated

Our mission is powered by people like you joining our community.

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Your Investment,
Real Impact

92%

Program Expenses

8%

Management, General, Fundraising Expenses

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$38.96

is all it takes to give a healthy mother and her child a year of healthy life.

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