Panama

In Panama, the Pan American Social Marketing Organization (PASMO), working in hand with the PASMO, S.A. social enterprise, has created a sustainable condom market and works to create a safe environment for consumers to make their own decisions surrounding their sexual health, especially around HIV prevention.

Pan American Social Marketing Organization
San Miguelito, al pasar los Andres Mall, frente al supermercado El Extra de Ojo de Agua,
Local #1, Panalpina
Panama City, Panama CA

Phone: + 507-397-8772
Phone: + 507-397-8773

Our Presence in
Panama

PASMO Panama

Pan American Social Marketing Organization (PASMO) Panama began operations in 2003, focusing its efforts on sexual health with an emphasis on preventing HIV and sexually transmitted infections, improving the availability of and access to products that promote health and promoting healthy behaviors through social marketing. After 11 years, PASMO Panama expanded its operations to include three commercial distributors who are responsible for the development and sale of PASMO Panama’s socially marketed products around the country and established PASMO, S.A. to lead local social enterprise efforts. PASMO Panama also works with local non-governmental organizations, public sector partners, and private laboratory partners to increase the access of at-risk populations to key HIV prevention interventions, especially HIV testing services and linkage to comprehensive care and treatment services.

How we
work

01
Asset 17

Consumer
Led

02
Asset 26

Market Development

03

Program
Design

04
Asset 9

Social
Enterprise

Our
Impact

In 2018, Pan American Social Marketing Organization (PASMO) Panama provided 5,773 years of healthy life for Panamanians, including:

27,570

years of protection against unintended pregnancy

24,813

users reached with modern contraception

1,395

users reached with HIV testing

Practice Areas
We Focus On

Pan American Social Marketing Organization (PASMO) Panama’s HIV program is directed at men who have sex with men, transgender women and people living with HIV. Programming also promotes respect for the human rights of these populations and the reduction of social stigma and discrimination. PASMO’s VIVE condom is also one of the country’s leading brands and is key to HIV prevention in Panama.

Featured Projects

USAID HIV/AIDS Combination Prevention Program for MARPs in Central America and Mexico

Donor: USAID

Project Lead: PASMO

+ Read More

Our
Leadership

Amy LaTrielle

Vice President, Global Operations (Asia, Latin America, Global Fund) and Operational Excellence PSI Global

Susy Barrios de Fernández

Regional Representative, Latin America and Caribbean PSI Global

Latest
Updates

Discover what's happening at PSI

Infected and Affected: The Indirect Consequences of COVID-19 in Central America

By Jennifer Wheeler, PSI Deputy Director, Research, Paola Letona, PSI Evidence Regional Director, LAC, and Sussy Lungo, Regional Executive Director, Asociación PASMO “When you are

+ Read More
hiv panama banner image

How an HIV Positive Advocate Shares His Story

by Alejandra Cabrera, PASMO Freddy’s presence is quickly felt when he walks into a room. The tall 35-year-old Panamanian has a broad, warm smile and

+ Read More

The Missing Link to HIV Care in Panama

by Alejandra Cabrera, Regional Strategic Communications, PASMO Franklin Ocana’s fingers moved over his keyboard with swiftness and agility. “You showed them the coupon, right?” he

+ Read More