In Panama, the Pan American Social Marketing Organization (PASMO), working in hand with the PASMO, S.A. social enterprise, has created a sustainable condom market and works to create a safe environment for consumers to make their own decisions surrounding their sexual health, especially around HIV prevention.

Our Presence in

PASMO Panama

Pan American Social Marketing Organization (PASMO) Panama began operations in 2003, focusing its efforts on sexual health with an emphasis on preventing HIV and sexually transmitted infections, improving the availability of and access to products that promote health and promoting healthy behaviors through social marketing. After 11 years, PASMO Panama expanded its operations to include three commercial distributors who are responsible for the development and sale of PASMO Panama’s socially marketed products around the country and established PASMO, S.A. to lead local social enterprise efforts. PASMO Panama also works with local non-governmental organizations, public sector partners, and private laboratory partners to increase the access of at-risk populations to key HIV prevention interventions, especially HIV testing services and linkage to comprehensive care and treatment services.

How we

Asset 17


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Market Development



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In 2018, Pan American Social Marketing Organization (PASMO) Panama provided 5,773 years of healthy life for Panamanians, including:


years of protection against unintended pregnancy


users reached with modern contraception


users reached with HIV testing

Practice Areas
We Focus On

Pan American Social Marketing Organization (PASMO) Panama’s HIV program is directed at men who have sex with men, transgender women and people living with HIV. Programming also promotes respect for the human rights of these populations and the reduction of social stigma and discrimination. PASMO’s VIVE condom is also one of the country’s leading brands and is key to HIV prevention in Panama.

Featured Projects

USAID HIV/AIDS Combination Prevention Program for MARPs in Central America and Mexico

Donor: USAID

Project Lead: PASMO

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Amy LaTrielle

Vice President, Global Operations (Asia, Latin America, Global Fund) and Operational Excellence PSI Global

Susy Barrios de Fernández

Regional Representative, Latin America and Caribbean PSI Global


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