In Papua New Guinea, PSI uses social marketing to provide consumers with the information they need to make healthy choices in their own lives and to promote these healthy choices in their communities.
Our Presence in
Papua New Guinea
PSI Papua New guinea
Established in 2007, PSI Papua New Guinea began its work in HIV prevention and condom social marketing programs. Along with these programs, PSI Papua New Guinea has added work in the areas of gender-based violence and women’s economic empowerment.
PSI Papua New Guinea partners with the public, private and development sectors to measurably increase and sustain access to high-quality health products and information using targeted behavior change approaches. It is committed to improving the quality of life for the people of Papua New Guinea and to ensuring its activities are aligned with the Government of Papua New Guinea’s national strategic health plan.
In 2018, PSI provided 2,063 years of healthy life for Papua New Guineans, including:
water treatment tablets distributed
years of protection against pregnancy for couples
users reached with modern contraception
users reached with malaria rapid diagnostic tests
We Focus On
Through the Creating a Movement to End Violence Against Women in Papua New Guinea Pilot Project (SASA! Together), PSI Papua New Guinea is working with more than 380 community activists in four communities to shift community norms from acceptance and perpetuating violence against women to norms that actively work to prevent violence against women and support survivors. SASA! Together aims to address the root cause of violence against women: the power imbalance between men and women at both the individual and community levels—and in doing so, spark community-wide transformational change.