PSI’s network member in Rwanda, Society for Family Health (SFH) works with consumers to create innovative approaches to unlock and accelerate opportunities in sexual and reproductive health, maternal and child health, HIV, malaria and sanitation that allow them to access quality services. 

Our Presence in

SFH Rwanda

SFH Rwanda, which was established in 2012, complements the efforts of the Government of Rwanda in its priority heath areas of maternal and child health, sanitation, malaria, sexual and reproductive health and HIV. Using SFH Rwanda works to address market failures in the public health space across the country.

How we

Asset 17


Asset 26

Market Development



Asset 9



In 2019, SFH Rwanda, saved over 247,498 lives with its products and services, which includes:


modern contraceptives distributed


liters of water purified

Practice Areas
We Focus On

SFH Rwanda aims to break barriers to and increase the use of contraceptive services in Rwandan districts with high maternal morbidity and mortality. SFH works with local governments to integrate innovative sexual and reproductive health outreach activities into public health facilities in order to reach underserved communities.

SFH Rwanda works to close gaps in the market and increase demand for malaria products and services across the country by providing quality products and services and reducing the malaria burden for pregnant women, children under five and families. SFH works with local governments and community networks in order to raise awareness and increase access to malaria prevention products and services.

Aiming to increase access to affordable products and services that reduce HIV infections among key and general populations, SFH Rwanda works to increase the use of HIV prevention services.  SFH works with community networks and the private sector to reach vulnerable communities. 

In order to provide a complete continuum of care to reduce maternal, neonatal and child mortality and morbidity across the country, SFH Rwanda reduces barriers to access including distance from health facilities by advocating for quality antenatal, delivery and post-natal services in rural and vulnerable communities. SFH works with local governments to integrate innovative service packages in the health facilities for the underserved communities.

Featured Projects

The Rwanda Social Marketing Program

Towards Universal Healthcare

UNICEF Sanitation Project

Rwanda Military Program

Malaria Prevention Project

PMI Impact Malaria




Chief of Party, Rwanda Social Marketing Program



Discover what's happening at PSI


The Future of Work

With overarching commitments to flexibility in our work, and greater wellbeing for our employees, we want to ensure PSI is positioned for success with a global and holistic view of talent. Under our new “work from (almost) anywhere,” or “WFAA” philosophy, we are making the necessary investments to be an employer of record in more than half of U.S. states, and consider the U.S. as one single labor market for salary purposes. Globally, we recognize the need to compete for talent everywhere; we maintain a talent center in Nairobi and a mini-hub in Abidjan. PSI also already works with our Dutch-based European partner, PSI Europe, and we’re creating a virtual talent center in the UK.


Meaningful Youth Engagement

PSI is firmly committed to the meaningful engagement of young people in our work. As signatories of the Global Consensus Statement on Meaningful Adolescent & Youth Engagement, PSI affirms that young people have a fundamental right to actively and meaningfully engage in all matters that affect their lives. PSI’s commitments aim to serve and partner with diverse young people from 10-24 years, and we have prioritized ethics and integrity in our approach. Read more about our commitments to the three core principles of respect, justice and Do No Harm in the Commitment to Ethics in Youth-Powered Design. And read more about how we are bringing our words to action in our ICPD+25 commitment, Elevating Youth Voices, Building Youth Skills for Health Design.


Zero Tolerance for Modern-Day Slavery and Human Trafficking

PSI works to ensure that its operations and supply chains are free from slavery and human trafficking. Read more about this commitment in our policy statement, endorsed by the PSI Board of Directors.



Since 2017, PSI has been a signatory to the United Nations Global Compact, a commitment to align strategies and operations with universal principles of human rights, labor, environment and anti-corruption. Read about PSI’s commitment to the UN Global Compact here.


Environmental Sustainability

The health of PSI’s consumers is inextricably linked to the health of our planet. That’s why we’ve joined the Climate Accountability in Development as part of our commitment to reducing our greenhouse gas emissions by 30 percent by 2030. Read about our commitment to environmental sustainability.


Affirmative Action and Equal Employment Opportunity

PSI does not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, protected veteran status or any other classification protected by applicable federal, state or local law. Read our full affirmative action and equal employment opportunity policy here.


Zero Tolerance for Discrimination and Harassment

PSI is committed to establishing and maintaining a work environment that fosters harmonious, productive working relationships and encourages mutual respect among team members. Read our policy against discrimination and harassment here.

PSI is committed to serving all health consumers with respect, and strives for the highest standards of ethical behavior. PSI is dedicated to complying with the letter and spirit of all laws, regulations and contractual obligations to which it is subject, and to ensuring that all funds with which it is entrusted are used to achieve maximum impact on its programs. PSI provides exceptionally strong financial, operational and program management systems to ensure rigorous internal controls are in place to prevent and detect fraud, waste and abuse and ensure compliance with the highest standards. Essential to this commitment is protecting the safety and well-being of our program consumers, including the most vulnerable, such as women and children. PSI maintains zero tolerance for child abuse, sexual abuse, or exploitative acts or threats by our employees, consultants, volunteers or anyone associated with the delivery of our programs and services, and takes seriously all complaints of misconduct brought to our attention.


Diversity and Inclusion

PSI affirms its commitment to diversity and believes that when people feel respected and included they can be more honest, collaborative and successful. We believe that everyone deserves respect and equal treatment regardless of gender, race, ethnicity, age, disability, sexual orientation, gender identity, cultural background or religious beliefs. Read our commitment to diversity and inclusion here. Plus, we’ve signed the CREED Pledge for Racial and Ethnic Equity. Learn more.


Gender Equality

PSI affirms gender equality is a universal human right and the achievement of it is essential to PSI’s mission. Read about our commitment to gender equality here.


01 #PeoplePowered

02 Breaking Taboos

03 Moving Care Closer to Consumers

04 Innovating on Investments

Let's Talk About Sex