ADEMAS (l’Agence pour le Développement du Marketing Social) works to promote responsible behavior and the distribute health products and services to ensure a sustainable quality of life and well-being for the Senegalese people. 

Our Presence in


ADEMAS (l’Agence pour le Développement du Marketing Social) is a Senegalese non-profit organization, which was created in June 1998. It was originally formed as part of the Senegalese Social Marketing of Contraceptives Project (SOMARC), implemented from 1994 to 1998. ADEMAS aims to improve the well-being and quality of life of all Senegalese, especially families, by promoting responsible behaviors and increasing access to quality health products and services.

How we

Asset 17


Asset 26

Market Development



Asset 9



In 2018, ADEMAS provided:


years of healthy life for its clients


years of protection from unintended pregnancy for Senegalese couples

Practice Areas
We Focus On

ADEMAS has taken on the challenge of developing rural sanitation systems that lack an existing infrastructure for waste management. ADEMAS works to create an environment conducive to the emergence of a sustainable market for the demand and supply of sanitation. To do this, they strengthen the capacity of local businesses, improve cooperation between local government entities and monitor value chains.

ADEMAS runs programs that contribute to reducing the burden of malaria and insecticide resistance and moving Senegal’s malaria programming from a focus on control to a focus on pre-elimination. ADEMAS’s services include implementation of indoor residual spraying, entomological and epidemiological monitoring, net delivery and supporting innovation for vector control interventions.

ADEMAS and PSI, in collaboration with the Ministry of Health and Social Action and with support from the Bank of Africa, has launched an effort in the regions of Kolda and Sedhiou to reach communities that have limited access to quality health services. This effort is aimed at creating a package of health services, including sexual and reproductive health services, provided by qualified staff during weekly market days.

In sub-Saharan Africa, 50% of clients obtain their contraceptive methods from private providers. Similarly, for the treatment for childhood illnesses, the majority of caregivers turn to private providers. Under the leadership of Abt Associates, ADEMAS is implementing the SHOPS Plus (Sustaining Health Outcomes through the Private Sector) project in Senegal, which is working with the government to create access to quality healthcare for all Senegalese people. SHOPS Plus leverages the private sector to increase demand for private sector products and services, increase access to and availability of private sector products and quality services and improve stewardship of the private sector.

Featured Projects


Donor: USAID

Project Lead: Abt Associates

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PMI Impact Malaria

Donor: US President’s Malaria Initiative

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PMI VectorLink

Donor: US President’s Malaria Initiative (PMI)

Project Lead: Abt Associates

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Adama Diop Faye

Executive Director ADEMAS, Senegal (Independent Network Member of PSI)


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