{"id":3966,"date":"2011-10-14T00:00:00","date_gmt":"2011-10-14T00:00:00","guid":{"rendered":"https:\/\/psi2030.wpengine.com\/psi-unilever-and-lifebuoy-partner-to-spread-handwashing-awareness\/"},"modified":"2018-05-22T22:24:51","modified_gmt":"2018-05-22T22:24:51","slug":"psi-unilever-and-lifebuoy-partner-to-spread-handwashing-awareness","status":"publish","type":"news","link":"https:\/\/www.psi.org\/fr\/news\/psi-unilever-and-lifebuoy-partner-to-spread-handwashing-awareness\/","title":{"rendered":"PSI, Unilever and Lifebuoy Partner to Spread Handwashing Awareness"},"content":{"rendered":"<p><iframe width=\"400\" height=\"233\" src=\"http:\/\/www.youtube.com\/embed\/RdlRiiNDZ9U\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>The practice of handwashing with soap tops the international hygiene agenda on October 15, with the celebration of Global Handwashing Day. Since its inception in 2008 \u2013 which was designated as the International Year of Sanitation by the UN General Assembly \u2013 Global Handwashing Day has been echoing and reinforcing the call for improved hygiene practices worldwide.<\/p>\n<p>PSI, Unilever and Lifebuoy are partnering to spread the message of the importance of regular handwashing. Lifebuoy and PSI are asking people around  the world to join together and pledge their support. You can upload your pledge on the <a href=\"http:\/\/www.facebook.com\/LifebuoySoap\" target=\"blank\">Global Handwashing Day Facebook <\/a>page.<\/p>\n<p>Consider making a <a href=\"https:\/\/npo.networkforgood.org\/Donate\/Donate.aspx?npoSubscriptionId=1004782&#038;uniqueID=634515320526619397\">financial contribution <\/a>to the global effort. Just $10 will help educate 20 children about the importance of handwashing.<\/p>\n<p>The guiding vision of Global Handwashing Day is a local and global culture of handwashing with soap. Although people around the world wash their hands with water, very few wash their hands with soap at critical moments (for example, after using the toilet, while cleaning a child, and before handling food).<\/p>\n<p>Handwashing with soap is among the most effective and inexpensive ways to prevent diarrheal diseases and pneumonia, which together are responsible for the majority of child deaths. Every year, more than 3.5 million children do not live to celebrate their fifth birthday because of diarrhea and pneumonia. Yet, despite its lifesaving potential, handwashing with soap is seldom practiced and not always easy to promote. <\/p>\n<p>The challenge is to transform handwashing with soap from an abstract good idea into an automatic behavior performed in homes, schools, and communities worldwide. Turning handwashing with soap before eating and after using the toilet into an ingrained habit could save more lives than any single vaccine or medical intervention, cutting deaths from diarrhea by almost half  and deaths from acute respiratory infections by one-quarter. More handwashing with soap would make a significant contribution to meeting the Millennium Development Goal of reducing deaths among children under the age of five by two-thirds by 2015.<\/p>","protected":false},"template":"","related_countries":[],"related_projects":[],"news_category":[],"health-area":[],"capabilities-and-cross-cutting":[],"class_list":["post-3966","news","type-news","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"The practice of handwashing with soap tops the international hygiene agenda on October 15, with the celebration of Global Handwashing Day. 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