{"id":3982,"date":"2012-02-01T00:00:00","date_gmt":"2012-02-01T00:00:00","guid":{"rendered":"https:\/\/psi2030.wpengine.com\/the-case-of-youthaids-psi\/"},"modified":"2018-05-22T22:24:47","modified_gmt":"2018-05-22T22:24:47","slug":"the-case-of-youthaids-psi","status":"publish","type":"news","link":"https:\/\/www.psi.org\/fr\/news\/the-case-of-youthaids-psi\/","title":{"rendered":"The Case of YouthAIDS &#038; PSI"},"content":{"rendered":"<p>The white paper <a href=\"http:\/\/opim.wharton.upenn.edu\/risk\/library\/WP2012-02_RiskCtr_YouthAIDS-PSI.pdf\" target='_blank'>Creating Value through Cause-Related Marketing and Celebrity Advocacy: The Case of YouthAIDS &#038; PSI <\/a>discusses the formation of YouthAIDS, its model of combining private sector strategies with celebrity involvement in a global health problem and the challenges and opportunities posed by the success of YouthAIDS to its parent organization, PSI. The study is divided into three parts; questions for assignment and class discussion are proposed. <\/p>\n<p>The case will be taught at George Washington University School of Public Health by Kate Roberts at her 2012 course on Global Social Entrepreneurship.  <\/p>\n<p>The paper is authored by Prof. Erwann Michel-Kerjan, from the Center for Risk Management and Decision Processes at the Wharton School, University of Pennsylvania.<\/p>\n<p>Read the white paper<a href=\"http:\/\/opim.wharton.upenn.edu\/risk\/library\/WP2012-02_RiskCtr_YouthAIDS-PSI.pdf\" target='_blank'> ici<\/a>.<\/p>","protected":false},"template":"","related_countries":[],"related_projects":[],"news_category":[],"health-area":[],"capabilities-and-cross-cutting":[],"class_list":["post-3982","news","type-news","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"The white paper Creating Value through Cause-Related Marketing and Celebrity Advocacy: The Case of YouthAIDS &amp; PSI discusses the formation of YouthAIDS, its model of combining private sector strategies with celebrity involvement in a global health problem and the challenges and opportunities posed by the success of YouthAIDS to its parent organization, PSI. 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