Craft microbrews. Vintage craft cocktails. Obscure single-origin coffees and teas. Kale. These items drum up excitement among small and sometimes overlapping communities. But by and large they are just small segments of larger product categories that each appeal to a larger universe of consumers.<\/p>\n
If you consider impact investing as an investment category, you might say it\u2019s only recently begun to move beyond the craft stage of product variety.<\/p>\n