Following four days of undergoing a condom social marketing programme, a number of local civil society organisations (CSOs) are now better equipped to build stronger health programmes in Guyana<\/p>\n
The programme was held here by the Pan Caribbean Partnership Against HIV and AIDS (PANCAP) and commenced on Tuesday.
\nFor a few days, the local CSOs met with PANCAP Coordinating Unit\u2019s Communications Specialist Monica Brinn and Sarah Romorini, Social Marketing Consultant for Population Services International (PSI).
\nAccording to Romorini, health programmes must be built to last and social marketing strengthens the delivery of health services in the long term. This strengthening, she said, occurred in both the public and private sectors.
\n\u201cSocial marketing is a tried and true approach for the last 40 years and by applying marketing concepts and techniques, we can influence behaviour amongst key populations,\u201d Romorini said.
\nGuyana is not the first country within the region to benefit from the condom social marketing project. Romorini explained that PSI had recently visited Haiti and the Dominican Republic. In these countries, she said, the project proved to be a powerful way of reducing harmful behaviours<\/p>\n