{"id":19941,"date":"2020-02-18T17:47:02","date_gmt":"2020-02-18T17:47:02","guid":{"rendered":"http:\/\/psi2030.wpengine.com\/?page_id=19941"},"modified":"2023-01-30T07:12:15","modified_gmt":"2023-01-30T12:12:15","slug":"keystone","status":"publish","type":"page","link":"https:\/\/www.psi.org\/fr\/keystone\/","title":{"rendered":"Keystone Design Framework"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"19941\" class=\"elementor elementor-19941\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f27121a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f27121a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element 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1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc4bcff elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"cc4bcff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Featured Story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72ad8018 background-orange elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72ad8018\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-799e2ef5\" data-id=\"799e2ef5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f15a468 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f15a468\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-591ca9c7\" data-id=\"591ca9c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ed02d3a elementor-widget elementor-widget-text-editor\" data-id=\"7ed02d3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"background-color: transparent; color: #ffffff; font-family: Poppins, sans-serif; font-size: 20px;\"><b>At PSI, we believe consumer-powered healthcare results in better health outcomes. In practical terms, this means:<\/b><\/span><\/h3><ol start=\"1\" type=\"1\"><li class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list .5in;\"><b>Influencing consumers<\/b> to take up, sustain and advocate healthy behaviors, and<\/li><li class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list .5in;\"><b>Promoting functional, sustainable healthcare markets<\/b>, either by getting directly involved or influencing other players (governments, providers, businesses, communities) to support healthy consumer choice.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd5366a elementor-align-center elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"bd5366a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.psi.org\/fr\/keystone\/download\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the Keystone Manual to get Started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1e8e81 elementor-widget elementor-widget-text-editor\" data-id=\"d1e8e81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>\u00a9 2018 Population Services International.<\/em><br \/><a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\"><em>Licensed under a Creative Commons BY-SA 4.0 International License.<\/em><\/a><br \/><em>\u201cKeystone Design Framework\u201d and \u201cKeystone Design Process\u201d are trademarks of Population Services International; all rights reserved.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36ee2e00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36ee2e00\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-517d2bfb heading-alt\" data-id=\"517d2bfb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25bf8a14 elementor-widget elementor-widget-heading\" data-id=\"25bf8a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>What is the<\/span> <br>Keystone Design Framework?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-763fb9c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"763fb9c3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-50509238\" data-id=\"50509238\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-988733d elementor-widget elementor-widget-text-editor\" data-id=\"988733d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p >Over the years, PSI has successfully evolved a social marketing approach that is based on key principles that we believe help ensure the successful design and delivery of interventions.<\/p>\n\n<ul >\n \t<li >Grounded in deep health area expertise;<\/li>\n \t<li >Underpinned by consumer and market insights, informed by behavioral theory;<\/li>\n \t<li >Focused on the vision of a sustainable market;<\/li>\n \t<li >Harnessing commercial marketing principles and practices;<\/li>\n \t<li >Applying a user-centered, creative approach to design;<\/li>\n \t<li >Focused on value for money; and<\/li>\n \t<li >Leading through learning.<\/li>\n<\/ul>\n<p >To help apply these principles to our work, as well as that of program designers across the field of international development, we created the\u00a0Keystone Design Framework, a simple yet rigorous approach to help apply marketing discipline to the design and implementation of public health interventions.<\/p>\n<p >To find out if Keystone is right for your team&#8217;s next program,\u00a0<a style=\"font-size: 20px;\" href=\"https:\/\/www.psi.org\/keystone\/download\/\" target=\"_blank\" rel=\"noopener\">check out the Keystone Manual.\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-70be0ce1 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"70be0ce1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b02a711 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b02a711\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5cacc0\" data-id=\"f5cacc0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef65ed4 elementor-widget elementor-widget-heading\" data-id=\"ef65ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keystone's Four Phases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d5ce9bc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6d5ce9bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e775839\" data-id=\"2e775839\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f615a0 elementor-widget elementor-widget-ucaddon_content_box_background_switcher\" data-id=\"9f615a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_content_box_background_switcher.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Background Switcher -->\n<style>\/* widget: Background Switcher *\/\n\n#uc_content_box_background_switcher_elementor_9f615a0 *{\n\t-webkit-box-sizing: border-box;\n\t-moz-box-sizing: border-box;\n\tbox-sizing: border-box;\n}\n\n\n#uc_content_box_background_switcher_elementor_9f615a0 .ue-item-overlay\n{\n  position:absolute;\n  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1;\n\tmargin: 0;\n\tvisibility: visible;\n\ttransform: scale(1.05);\n}\n#uc_content_box_background_switcher_elementor_9f615a0 .uc_hover_switcher_col:last-of-type{\n  \n        border-right: 0px;\n      \n  \t\n}\n\n@media screen and (max-width: 768px) {\n  \n  #uc_content_box_background_switcher_elementor_9f615a0 .uc_hover_switcher_row{\n\n\tdisplay: flex;\n  }\n}\n\n\n\n\n@media screen and (max-width: 768px) {\n\t#uc_content_box_background_switcher_elementor_9f615a0.uc_list_image_background_hover_switcher .uc_hover_switcher_col{ \n     \n        flex:1 0 400px\n    }\n  \n\n  \n  \t#uc_content_box_background_switcher_elementor_9f615a0.uc_list_image_background_hover_switcher .uc_hover_switcher_row{ overflow-x: auto;}\t\n  \t#uc_content_box_background_switcher_elementor_9f615a0.uc_list_image_background_hover_switcher .uc_background_img {\n    \twidth: calc(400px * 4) !important;\n    }\n  \n  \n}\n\n\n\n#uc_content_box_background_switcher_elementor_9f615a0_item1\n{\n  object-position:left top;\n}\n\n\n\n#uc_content_box_background_switcher_elementor_9f615a0_item2\n{\n  object-position:left top;\n}\n\n\n\n#uc_content_box_background_switcher_elementor_9f615a0_item3\n{\n  object-position:left top;\n}\n\n\n\n#uc_content_box_background_switcher_elementor_9f615a0_item4\n{\n  object-position:left top;\n}\n\n\n\n\n\n<\/style>\n\n<div class=\"uc_list_image_background_hover_switcher \" id=\"uc_content_box_background_switcher_elementor_9f615a0\" >\n\t<div class=\"uc_hover_switcher_row\">\n\t\t<div class=\"uc_hover_switcher_col\" id=\"uc_content_box_background_switcher_elementor_9f615a0_item1\">\n  <div class=\"ue-item-overlay\"><\/div>\n  <div class=\"uc_hover_switcher_content\">\n    <div class=\"uc_hover_switcher_title title_space\">DIAGNOSE<\/div>    <div class=\"uc_hover_switcher_link\">\n      <div class=\"uc_hover_switcher_desc\">unmet health needs in a market<\/div>      <a class=\"uc_button uc_more_btn\" href=\"https:\/\/www.psi.org\/keystone\/diagnose-phase\/\" >Learn More<\/a>    <\/div>\n  <\/div>\n<\/div>\n\n<figure class=\"uc_background_img\">\n  <div class=\"uc_hover_switcher_overlay\"><\/div>\n  <img decoding=\"async\" src=\"https:\/\/media.psi.org\/wp-content\/uploads\/2022\/12\/05122918\/temp-2.jpg\" alt=\"temp-2\" id=\"uc_content_box_background_switcher_elementor_9f615a0_item1\">\n<\/figure>\n<div class=\"uc_hover_switcher_col\" id=\"uc_content_box_background_switcher_elementor_9f615a0_item2\">\n  <div class=\"ue-item-overlay\"><\/div>\n  <div class=\"uc_hover_switcher_content\">\n    <div class=\"uc_hover_switcher_title title_space\">DECIDE<\/div>    <div class=\"uc_hover_switcher_link\">\n      <div class=\"uc_hover_switcher_desc\">where to intervene for the greatest impact\u00a0\u00a0<\/div>      <a class=\"uc_button uc_more_btn\" href=\"https:\/\/www.psi.org\/keystone\/decide-phase\/\" >Learn More<\/a>    <\/div>\n  <\/div>\n<\/div>\n\n<figure class=\"uc_background_img\">\n  <div class=\"uc_hover_switcher_overlay\"><\/div>\n  <img decoding=\"async\" src=\"https:\/\/media.psi.org\/wp-content\/uploads\/2022\/12\/05123028\/psi-commitments-bg-2.jpg\" alt=\"psi-commitments-bg-2\" id=\"uc_content_box_background_switcher_elementor_9f615a0_item2\">\n<\/figure>\n<div class=\"uc_hover_switcher_col\" id=\"uc_content_box_background_switcher_elementor_9f615a0_item3\">\n  <div class=\"ue-item-overlay\"><\/div>\n  <div class=\"uc_hover_switcher_content\">\n    <div class=\"uc_hover_switcher_title title_space\">DESIGN<\/div>    <div class=\"uc_hover_switcher_link\">\n      <div class=\"uc_hover_switcher_desc\">user-centered interventions\u00a0\u00a0<\/div>      <a class=\"uc_button uc_more_btn\" href=\"https:\/\/www.psi.org\/keystone\/design-phase\/\" >Learn More<\/a>    <\/div>\n  <\/div>\n<\/div>\n\n<figure class=\"uc_background_img\">\n  <div class=\"uc_hover_switcher_overlay\"><\/div>\n  <img decoding=\"async\" src=\"https:\/\/media.psi.org\/wp-content\/uploads\/2022\/12\/05123113\/psi-commitments-bg-3.jpg\" alt=\"psi-commitments-bg-3\" id=\"uc_content_box_background_switcher_elementor_9f615a0_item3\">\n<\/figure>\n<div class=\"uc_hover_switcher_col\" id=\"uc_content_box_background_switcher_elementor_9f615a0_item4\">\n  <div class=\"ue-item-overlay\"><\/div>\n  <div class=\"uc_hover_switcher_content\">\n    <div class=\"uc_hover_switcher_title title_space\">DELIVER<\/div>    <div class=\"uc_hover_switcher_link\">\n      <div class=\"uc_hover_switcher_desc\">intervention(s) to address health needs<\/div>      <a class=\"uc_button uc_more_btn\" href=\"https:\/\/www.psi.org\/keystone\/deliver-phase\/\" >Learn More<\/a>    <\/div>\n  <\/div>\n<\/div>\n\n<figure class=\"uc_background_img\">\n  <div class=\"uc_hover_switcher_overlay\"><\/div>\n  <img decoding=\"async\" src=\"https:\/\/media.psi.org\/wp-content\/uploads\/2022\/12\/05123202\/psi-commitments-bg-ne.jpg\" alt=\"psi-commitments-bg-ne\" id=\"uc_content_box_background_switcher_elementor_9f615a0_item4\">\n<\/figure>\n\n\t<\/div>\n\t<div class=\"uc_hover_remote_container\">\n  \t\t<div class=\"uc_hover_remote_item\">\n  <div class=\"uc_hover_remote_segment\"><\/div>\n<\/div>\n<div class=\"uc_hover_remote_item\">\n  <div class=\"uc_hover_remote_segment\"><\/div>\n<\/div>\n<div class=\"uc_hover_remote_item\">\n  <div class=\"uc_hover_remote_segment\"><\/div>\n<\/div>\n<div class=\"uc_hover_remote_item\">\n  <div class=\"uc_hover_remote_segment\"><\/div>\n<\/div>\n\n  \t<\/div>\n<\/div>\n<!-- end Background Switcher -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-589062f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"589062f1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75e04b4 heading-alt\" data-id=\"75e04b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55a90d8 elementor-widget elementor-widget-heading\" data-id=\"55a90d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">At the end of the process, design teams should have:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-776de3ce elementor-widget elementor-widget-text-editor\" data-id=\"776de3ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>A<b> Project Summary<\/b> describing the program and rationale for selecting particular interventions and marketing strategies to address the health need<\/li>\n<li>An <b>Implementation Plan <\/b>that teams can follow to carry out the intervention and apply the marketing strategies<\/li>\n<li>A <b>Theory of Change<\/b>, identifying how the intervention and marketing strategies will lead to consumers adopting healthy behaviors and meeting their needs<\/li>\n<li><b>Additional Supporting Documentation<\/b>, as required<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Featured Story At PSI, we believe consumer-powered healthcare results in better health outcomes. In practical terms, this means: Influencing consumers to take up, sustain and advocate healthy behaviors, and Promoting functional, sustainable healthcare markets, either by getting directly involved or influencing other players (governments, providers, businesses, communities) to support healthy consumer choice. Download the Keystone [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":30996,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-19941","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/pages\/19941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/comments?post=19941"}],"version-history":[{"count":0,"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/pages\/19941\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/media\/30996"}],"wp:attachment":[{"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/media?parent=19941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}