{"id":28732,"date":"2020-03-23T22:24:40","date_gmt":"2020-03-23T22:24:40","guid":{"rendered":"http:\/\/psi2030.wpengine.com\/?page_id=28732"},"modified":"2023-01-30T07:30:23","modified_gmt":"2023-01-30T12:30:23","slug":"design-phase","status":"publish","type":"page","link":"https:\/\/www.psi.org\/fr\/keystone\/design-phase\/","title":{"rendered":"Design"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"28732\" class=\"elementor elementor-28732\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a09ff82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a09ff82\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-289ff69e\" data-id=\"289ff69e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23c1d3c3 elementor-widget elementor-widget-spacer\" data-id=\"23c1d3c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-46c85ef8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46c85ef8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-419606ad\" data-id=\"419606ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50d217eb elementor-widget elementor-widget-heading\" data-id=\"50d217eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Design<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7907472 elementor-widget elementor-widget-heading\" data-id=\"7907472\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Keystone Design Framework: Phase 3<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e05ef4b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7e05ef4b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71a6d14b\" data-id=\"71a6d14b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bca525e elementor-widget elementor-widget-image\" data-id=\"6bca525e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/media.psi.org\/wp-content\/uploads\/2020\/02\/31004926\/overlay-india.svg\" class=\"attachment-large size-large wp-image-31823\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-152b628d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"152b628d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-573f8773 heading-alt\" data-id=\"573f8773\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67155595 elementor-widget elementor-widget-heading\" data-id=\"67155595\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>Design<\/span> <br>user-centered interventions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84cfaae elementor-widget elementor-widget-text-editor\" data-id=\"84cfaae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At this point in your strategy, you should know exactly which problems you are set to solve, and you have an overall vision for solving them.\u00a0 You should have selected interventions, defined the specific deliverables required within a set timeframe and identified which stakeholders are best placed to act against key opportunities and constraints.<\/p><p>The next phase is Design, where we will develop a detailed plan for interventions led by your organization , including a deliberate plan to learn from the implementation experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74b7314c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74b7314c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-50f96593\" data-id=\"50f96593\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d5104c6 elementor-widget elementor-widget-text-editor\" data-id=\"7d5104c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1. Conduct discovery of best practices. <\/strong>Review best-practice models and technical resources (from your organization and others) to determine if adaptation is sufficient, or a new approach must be built from scratch.<\/p><div>PSI has compiled a number of \u2018Intervention Playbooks\u2019 to help guide your team through developing a solution. The playbooks bring together best practice guidance and tools based on PSI\u2019s collective experience and third-party sources. The playbooks also offer guidance to help determine which models and practices may be appropriate for your specific program.\u00a0 If you\u2019d like access to our Playbooks, <a href=\"https:\/\/www.psi.org\/fr\/keystone\/contact-us\/\" target=\"_blank\" rel=\"noopener\">please contact us using this form.\u00a0<\/a><\/div><div>\u00a0<\/div><p><strong>2. Conduct target audience deep dive. <\/strong>Build empathy and deep insight into the target audience (consumers, providers or other actors) and bring them to life as a real person through archetypes.<\/p><p><strong>3. Design your intervention program(s). <\/strong>Synthesize audience insights and discovery outputs for best-practice ideas. Apply Ideation and Rapid Prototyping techniques to: co-create ideas with your target audience, build prototypes to test your concepts in real time, in a cost-efficient manner; and iterate and \u201cfail fast\u201d to learn more about your solution\u2019s viability. Build out how the intervention comes to life alongside your target audience, be it a behavior change program, new product launch or rebrand, communication campaign, service delivery, or enterprise opportunities.<\/p><p><strong>To learn more about a specific activity in the Design phase, check out the Activity Guides below. <em>Please note that these activity guides are intended to be used and completed as you go through the Keystone design process. Always start a new Keystone project with the\u00a0<a href=\"https:\/\/www.psi.org\/fr\/keystone\/download\/\" target=\"_blank\" rel=\"noopener\">Keystone Manual.<\/a><\/em><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67c346d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67c346d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5408cce1\" data-id=\"5408cce1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-343f08f elementor-widget elementor-widget-heading\" data-id=\"343f08f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activity Guides<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbedb86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbedb86\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0240589\" data-id=\"0240589\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-698c5772 elementor-grid-1 elementor-posts--thumbnail-top elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"698c5772\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;custom_columns&quot;:&quot;1&quot;,&quot;custom_columns_tablet&quot;:&quot;2&quot;,&quot;custom_columns_mobile&quot;:&quot;1&quot;,&quot;custom_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;custom_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;custom_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;custom_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.custom\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t      <div class=\"ecs-posts elementor-posts-container elementor-posts   elementor-grid elementor-posts--skin-custom\" data-settings=\"{&quot;current_page&quot;:1,&quot;max_num_pages&quot;:0,&quot;load_method&quot;:&quot;&quot;,&quot;widget_id&quot;:&quot;698c5772&quot;,&quot;post_id&quot;:28732,&quot;theme_id&quot;:28732,&quot;change_url&quot;:false,&quot;reinit_js&quot;:false}\">\n      <div class=\"elementor-posts-nothing-found\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19e1154 elementor-widget elementor-widget-text-editor\" data-id=\"19e1154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin: 6pt 0in; font-family: Poppins, sans-serif; line-height: normal;\">\u00a9 2018 Population Services International.\u00a0\u00a0<\/p><p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin: 6pt 0in; font-family: Poppins, sans-serif; line-height: normal;\"><a style=\"font-size: 15px; background-color: #ffffff;\">Licensed under a\u00a0<\/a><a style=\"font-size: 15px; background-color: #ffffff;\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">Creative Commons BY-SA 4.0 International License.<\/a><\/p><p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin: 6pt 0in; font-family: Poppins, sans-serif; line-height: normal;\">\u201cKeystone Design Framework\u201d and \u201cKeystone Design Process\u201d are trademarks of Population Services International; all rights reserved.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Design Keystone Design Framework: Phase 3 Design user-centered interventions At this point in your strategy, you should know exactly which problems you are set to solve, and you have an overall vision for solving them.\u00a0 You should have selected interventions, defined the specific deliverables required within a set timeframe and identified which stakeholders are best [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":0,"parent":19941,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-28732","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/pages\/28732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/comments?post=28732"}],"version-history":[{"count":0,"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/pages\/28732\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/pages\/19941"}],"wp:attachment":[{"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/media?parent=28732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}