{"id":23526,"date":"2018-07-01T00:00:00","date_gmt":"2018-07-01T00:00:00","guid":{"rendered":"http:\/\/psi2030.wpengine.com\/publication\/psi-vietnam-social-marketing-for-improved-water-sanitation-and-hygiene-3\/"},"modified":"2026-04-29T07:50:10","modified_gmt":"2026-04-29T11:50:10","slug":"psi-vietnam-social-marketing-for-improved-water-sanitation-and-hygiene-3","status":"publish","type":"publication","link":"https:\/\/www.psi.org\/fr\/publication\/psi-vietnam-social-marketing-for-improved-water-sanitation-and-hygiene-3\/","title":{"rendered":"PSI Vietnam : Marketing social pour l'am\u00e9lioration de l'eau, de l'assainissement et de l'hygi\u00e8ne"},"content":{"rendered":"<p class=\"p2\">De nombreuses r\u00e9gions du Vi\u00eat Nam n'ont pas acc\u00e8s \u00e0 des ressources et \u00e0 des services ad\u00e9quats en mati\u00e8re d'eau, d'assainissement et d'hygi\u00e8ne. Les pratiques dangereuses dans ces zones cr\u00e9ent des risques de maladies qui pourraient \u00eatre \u00e9vit\u00e9es. Le gouvernement vietnamien s'efforce d'augmenter de mani\u00e8re significative le nombre de personnes b\u00e9n\u00e9ficiant d'un assainissement hygi\u00e9nique. PSI utilise une approche bas\u00e9e sur le march\u00e9 pour combler le foss\u00e9 entre le secteur public et le secteur priv\u00e9 au Vietnam, en cr\u00e9ant des d\u00e9taillants ROTO et en formant des ma\u00e7ons. L'objectif est de motiver des comportements am\u00e9lior\u00e9s en mati\u00e8re d'assainissement par le biais d'une communication sociale et comportementale.<\/p>\n<p>&nbsp;<\/p>","protected":false},"template":"","meta":[],"related_countries":[1534],"corporate_partners":[],"resource-type":[],"language":[339],"populations_served":[],"resource_year":[],"related_projects":[],"health-area":[2567,2569],"capabilities-and-cross-cutting":[],"class_list":["post-23526","publication","type-publication","status-publish","hentry","related_countries-vietnam","language-english","health-area-one-health","health-area-wash"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/publication\/23526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/publication"}],"about":[{"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/types\/publication"}],"wp:attachment":[{"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/media?parent=23526"}],"wp:term":[{"taxonomy":"related_countries","embeddable":true,"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/related_countries?post=23526"},{"taxonomy":"corporate_partners","embeddable":true,"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/corporate_partners?post=23526"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/resource-type?post=23526"},{"taxonomy":"language","embeddable":true,"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/language?post=23526"},{"taxonomy":"populations_served","embeddable":true,"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/populations_served?post=23526"},{"taxonomy":"resource_year","embeddable":true,"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/resource_year?post=23526"},{"taxonomy":"related_projects","embeddable":true,"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/related_projects?post=23526"},{"taxonomy":"health-area","embeddable":true,"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/health-area?post=23526"},{"taxonomy":"capabilities-and-cross-cutting","embeddable":true,"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/capabilities-and-cross-cutting?post=23526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}