{"id":56781,"date":"2022-10-18T14:16:07","date_gmt":"2022-10-18T18:16:07","guid":{"rendered":"https:\/\/www.psi.org\/?post_type=rwsi-blog&#038;p=56781"},"modified":"2022-10-19T12:09:58","modified_gmt":"2022-10-19T16:09:58","slug":"what-women-want-contraception-thats-readywhensheis","status":"publish","type":"rwsi-blog","link":"https:\/\/www.psi.org\/fr\/rwsi-blog\/what-women-want-contraception-thats-readywhensheis\/","title":{"rendered":"What Women Want: Contraception That&#8217;s #ReadyWhenSheIs"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Ready When She Is: On Demand Contraceptive\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/t5vTKU72WI8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>In a <a href=\"https:\/\/www.youtube.com\/watch?v=t5vTKU72WI8\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>RWSI webinar<\/strong><\/a> launch (below) on Oct. 13, sexual and reproductive health experts dove into market potential for going beyond continuous contraceptive methods, such as the pill and injections, and investing in woman-controlled, on-demand alternatives.&nbsp;<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>By Julia Kenney, Communications Associate, PSI&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<p>Over 150 million women and girls globally are having sex infrequently. When they do have sex, women and girls want to be prepared, protected and in control.&nbsp;<\/p>\n\n\n\n<p>And as they share, they want contraceptive options that are #ReadyWhenSheIs (RWSI).&nbsp;<\/p>\n\n\n\n<p>The good news: through the Children\u2019s Investment Fund Foundation-funded project RWSI, we\u2019re helping to develop methods that are more on-demand. &nbsp;<\/p>\n\n\n\n<p>In a <a href=\"https:\/\/www.youtube.com\/watch?v=t5vTKU72WI8\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>RWSI webinar<\/strong><\/a> launch (below) on Oct. 13, sexual and reproductive health (SRH) experts <a href=\"https:\/\/www.psi.org\/fr\/staff\/staff_type\/abigail-winskell\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Abigail Winskell<\/strong><\/a><strong>, PSI <\/strong>Project Director, <a href=\"https:\/\/icfp2022.org\/team-member\/dr-james-kiarie\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Dr. James<\/strong> <strong>Kiarie<\/strong><\/a><strong>, the WHO\u2019s <\/strong>Coordinator for the Head Contraception and Fertility Care Unit, <a href=\"https:\/\/staging.psi.org\/sctg-leadership\/gilda-sedgh\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Gilda Sedgh<\/strong><\/a><strong>, a sexual and reproductive health <\/strong>(SRH) Research Scientist, <a href=\"https:\/\/cambercollective.com\/about-us\/brent-mccann\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Brett McCann<\/strong><\/a><strong>, a Camber Collective <\/strong>Associate, <a href=\"https:\/\/ayacollect.org\/emmanuel-osei-kuffour.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Emmanuelle Kuffour<\/strong><\/a><strong>, AYA Collective\u2019s <\/strong>VP &amp; Technical Lead and <a href=\"https:\/\/www.psi.org\/fr\/staff\/staff_type\/seth-mcgovern\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Seth McGovern<\/strong><\/a><strong>, PSI\u2019s <\/strong>Head of Market Dynamics and Analytics dove into market potential for going beyond continuous contraceptive methods, such as the pill and injections, and investing in woman-controlled, on-demand alternatives.&nbsp;<\/p>\n\n\n\n<p>Here is what we learned:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/www.psi.org\/fr\/rwsi-blog\/infrequent-sex-is-one-big-reason-why-women-arent-using-contraception\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Infrequent sex is one of the main reasons<\/strong><\/a><strong> women do not use contraception <\/strong>\u2013 In a study of married and unmarried women in low and middle-income countries (LMICs) with an unmet need for contraception, the majority indicated that they want to delay getting pregnant. When asked why they do not use a form of contraception, few cited the awareness of and access to contraception as the culprit. Instead, many women pointed to having infrequent sex, as well as their fear of health risks and side effects, as their reason for contraceptive non-use.&nbsp;<\/li><li><a href=\"https:\/\/www.psi.org\/fr\/project\/rwsi-home\/on-demand-contraceptives\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Women-controlled, on-demand contraceptive methods<\/strong><\/a><strong> can support women who have infrequent sex \u2013 <\/strong>These women view continuous methods of contraception as burdensome instead of beneficial. They share that they want contraception that is women-controlled \u2013 discrete and within their control \u2013 and on-demand \u2013 convenient and used only once before, during or after sex. Current methods being explored include a pill, a <a href=\"https:\/\/www.psi.org\/fr\/rwsi-blog\/the-appeal-and-potential-of-on-demand-contraceptive-options\/\" target=\"_blank\" rel=\"noreferrer noopener\">female diaphragm<\/a> and a spermicidal gel.&nbsp;&nbsp;&nbsp;<\/li><li><strong>The introduction of on-demand, women-controlled contraception can <\/strong><a href=\"https:\/\/www.psi.org\/fr\/project\/rwsi-home\/market-potential\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>get us closer to Universal Health Coverage<\/strong><\/a><strong> \u2013 <\/strong>In an analysis of 88 LMICs, 40 percent of woman-controlled, on-demand contraception users would be first time contraceptive users. Access to woman-controlled, on-demand contraception could help to avoid 1 million pregnancies and over 250,000 unsafe abortions each year.&nbsp;&nbsp;<\/li><\/ol>\n\n\n\n<p>\u201cWe can\u2019t solve the problem of unmet need with any one method, there\u2019s no magic bullet,\u201d said SRH research scientist Gilda Sedgh.&nbsp;<\/p>\n\n\n\n<p>That\u2019s where RWSI comes into play. Our market analysis seeks to improve our understanding of the potential impact and outcomes of introducing woman-controlled, on-demand options \u2013understanding consumer preferences, access barriers and the journey to its widespread use.&nbsp;&nbsp;<\/p>\n\n\n\n<p>It\u2019s time to disrupt the status quo. <a href=\"https:\/\/www.psi.org\/fr\/project\/rwsi-home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Will you join the journey?<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"tb-social-share tb-social-share--092 tb-social-share--round\" data-shareurl=\"https:\/\/www.psi.org\/fr\/rwsi-blog\/what-women-want-contraception-thats-readywhensheis\/\" data-title=\"\" data-image=\"\" data-toolset-blocks-social-share=\"1d724b0b134d5b3b6bdc9d31dbc8e46b\"><div class=\"tb-social-share__excerpt\"><\/div><div class=\"tb-social-share__network\"><div role=\"button\" class=\"SocialMediaShareButton SocialMediaShareButton--facebook tb-social-share__facebook__share-button\"><\/div><\/div><div class=\"tb-social-share__network\"><div role=\"button\" class=\"SocialMediaShareButton SocialMediaShareButton--linkedin tb-social-share__linkedin__share-button\"><\/div><\/div><div class=\"tb-social-share__network\"><div role=\"button\" class=\"SocialMediaShareButton SocialMediaShareButton--twitter tb-social-share__twitter__share-button\"><\/div><\/div><div class=\"tb-social-share__network\"><div role=\"button\" class=\"SocialMediaShareButton SocialMediaShareButton--email tb-social-share__email__share-button\"><\/div><\/div><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>By Julia Kenney, Communications Associate, PSI&nbsp;&nbsp; Over 150 million women and girls globally are having sex infrequently. When they do have sex, women and girls want to be prepared, protected and in control.&nbsp; And as they share, they want contraceptive options that are #ReadyWhenSheIs (RWSI).&nbsp; The good news: through the Children\u2019s Investment Fund Foundation-funded project [&hellip;]<\/p>\n","protected":false},"featured_media":56782,"template":"","meta":[],"class_list":["post-56781","rwsi-blog","type-rwsi-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/rwsi-blog\/56781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/rwsi-blog"}],"about":[{"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/types\/rwsi-blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/media\/56782"}],"wp:attachment":[{"href":"https:\/\/www.psi.org\/fr\/wp-json\/wp\/v2\/media?parent=56781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}