We use private sector marketing strategies to increase demand for and access to attractively packaged, affordable, and high-quality male latex condoms, female condoms, and water based lubricant.
When used correctly and consistently, male and female condoms reduce the risk of sexually transmitted infections (STIs), including HIV, and unintended pregnancy. The use of water-based lubricants with latex condoms decreases risk even further by preventing condom breakage.
We encourage clients to practice dual protection, meaning use of a male or female condom with lubricant along with a modern contraceptive method in order to offer maximum protection against both unintended pregnancies and STIs.
In nearly 60 countries, we market attractively packaged, high-quality, latex male condoms at prices that low-income target populations can afford, as part of our total market approach (TMA). TMA is a system in which all sectors – public, socially marketed, and commercial – work together to deliver health choices for all population segments. By employing traditional and non-traditional sales outlets under a TMA plan, including pharmacies, health clinics, bars, hotels, brothels, kiosks and salons, we reach populations that may not normally have access to condoms.
We first began marketing female condoms in 1995 in Zambia and have since worked to open markets for and increase access to the female condom in 25 countries.
Successful female condom social marketing programs ensure the environment is conducive for product promotion, which requires addressing barriers women face when accessing female condoms, distributing correct usage information, and supporting women to negotiate condom use with their partners.
Water Based Lubricant
In 2013, we distributed more than 100 million tubes of lubricant in 27 countries.
We primarily distribute and markets water-based lubricant with male and female condoms as a complementary HIV prevention product. Successful lubricant social marketing approaches include packaging lubricant with condoms, creating demand by distributing free samples, and developing communication campaigns and outreach activities to encourage lubricant use. We support lubricant social marketing in Africa, Asia, Latin America and the Caribbean.
Making a Difference
In 2013, we partnered with UNFPA to undertake a series of case studies investigating condom social marketing programs in Botswana, Lesotho, Mali, South Africa, Swaziland and Uganda.
The goal was to describe the market for male condoms in each country and the roles of the public, social marketing, and commercial sectors in those markets. The cases illustrate the universe of need for condoms, levels of use, socioeconomic equity among users, and the market presence of condoms for reproductive health and HIV prevention (dual protection).
The series also propose a set of recommendations for improving the effectiveness, efficiency, and sustainability of condom markets.
- Triggerise 2017 Annual Report
In October 2017, Triggerise developed a 3-year strategic plan, clearly articulating its vision, objectives and key results. By the end of 2020, Triggerise will have delivered cost efficient wealth and health impact to more than 1 million people. This annual report highlights the funding received from its largest donor – the Ministry of Foreign Affairs of the Netherlands, in partnership with PSI via project ignite – along with other new strategic donors investing in Triggerise’ development and impact.
- Ignite 2017 Annual Report
Project ignite looks further at the total market – informed by rigorous market assessments – and the various actors influencing the end user – to improve and correct underperforming aspects of the market and access to contraception and safe abortion services. This is the 2017 Annual Report that summarizes the key findings, successes, and lessons learned from PSI’s country operations in Haiti, Mozambique, and Cote d’Ivoire, as well as Triggerise’s innovations testing in India and Kenya.
- Ignite and Triggerise: 2017 Analytics and Insights
This report was shared at the ignite project meeting held in The Hague in October 2017, highlighting Triggerise’ progress to date with ignite and brand redesign activities following market research insights.
- Ignite and Triggerise: 2016 Annual Report
Triggerise’s 2016 Annual Report, sharing insights and results across all of its major donor-funded projects, including PSI/Dutch-funded project ignite.
- Ignite 2016 Annual Report
Project ignite looks further at the total market – informed by rigorous market assessments – and the various actors influencing the end user – to improve and correct underperforming aspects of the market and access to contraception and safe abortion services. This is the 2016 Annual Report that summarizes the key findings, successes, and lessons learned from PSI’s country operations in Haiti, Mozambique, and Democratic Republic of Congo, as well as Triggerise’s innovations testing in India and Kenya.
- Establishing a Sustainable Supply Chain for Young People in Haiti
OHMaSS has brokered a unique partnership with commercial distributor DISPROPHAR to incentive the private sector to take responsibility for the FP product category and drive it to scale. Meanwhile, providers are being trained by medical detailers to counsel young clients on contraceptive methods using a Closed Loop Marketing Tool, which strengthens DISPROPHAR’s sales force and helps the program monitor and improve providers’ engagement with their clients. This brief summarizes the key findings, successes, and lessons learned from ignite’s supply-side innovations in Haiti.
- Ignite: Sparking Innovation in Youth-Empowered Healthcare
Project ignite is testing two distinct market approaches as it seeks to break down barriers to access and use of voluntary, modern contraception among girls and young women (ages 15-24). This infographic visually showcases the complementary partnership between PSI and Triggerise.
- Améliorer L’Accès Et L’Utilisation Des Méthodes Contraceptives Modernes Chez Les Adolescentes Et Jeunes Au Bénin
Presentation on improving access and use of modern contraceptive methods among adolescents and youth and Benin.
- What You Ask and How You Ask It: Results of a Baseline Survey Among Very Young Adolescents (10-14 Years Old) in Honduras
The teenage pregnancy rate in Honduras is among the highest in the region at 22%. Challenges faced by young people are amplified due to low levels of educational attainment, limited economic opportunities, and limited access to AYSRH (adolescent, youth, sexual reproductive health) services. Population Services International (PSI) and PASMO/Honduras are working with young girls aged 10-19 to address harmful gender norms, which contribute to unintended teenage pregnancy.