The Marketing Innovations for Sustainable Health Development project will increase access to public health products in sexual and reproductive health, maternal and child health, and nutritional products; increase effective use of products and practice of healthy behaviors through behavior change communications; build the capacity of private sector providers to be proactive and offer quality services and referrals; and create strong linkages to generate support from public and private sector collaborating partners. This project will also work with other collaborating partners to ensure a coordinated effort to achieving the project goal.