Led by Abt Associates, Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is USAID’s flagship initiative in private sector health. The project seeks to harness the full potential of the private sector and catalyze public-private engagement to improve health outcomes in family planning, HIV/AIDS, maternal and child health, and other health areas. SHOPS Plus supports the achievement of US government health priorities and improves the equity and quality of the total health system. In Senegal, SHOPS Plus is implemented by PSI’s independent network member, ADEMAS, and in Kenya, PSI provides technical assistance for SHOPS Plus to our local network member, PS Kenya.