PSI Som supports the Somali Ministries of Health to implement SAHAN in partnership with Health Poverty Action, Trocaire, Mercy USA and Action Against Hunger. SAHAN is a component of DFID’s Somali Health and Nutrition Programme. The program identifies and builds a body of evidence for demand creation interventions that demonstrate the increased use of reproductive, nutrition, child, and maternal health services and promote healthy behavior change. It uses an adaptive, evidence-based and participatory approach to better understand persistent barriers to better health and test innovations to improve demand creation. Using the socio-ecological model as a framework, barriers are understood to exist at and interplay between the individual, interpersonal, community, organizational and policy levels. Fundamentally, SAHAN re-envisions how “demand creation” is done using cutting-edge methods. PSI Som and its partners are implementing this program in Awdal, Sahil, Togdheer, Galmadug, Banadir and Gedo regions.