After his teenage daughters visited Africa and Asia, the head of a venture capital firm decided to start offering affordable birth control in the U.S. and putting the proceeds toward reproductive health in the Third World.
In partnership with pharmaceutical provider Afaxys e Population Services International, which runs health programs in dozens of countries, Scottsdale-based Phoenix Capital Management launched PRJKT RUBY, a website that allows women in the United States to purchase birth control for $20 per month, in February.
Peter Ax, the firm’s founder and managing partner, said the project stemmed from a discussion about gender roles in Third World countries that followed his daughters’ trip.