{"id":3982,"date":"2012-02-01T00:00:00","date_gmt":"2012-02-01T00:00:00","guid":{"rendered":"https:\/\/psi2030.wpengine.com\/the-case-of-youthaids-psi\/"},"modified":"2018-05-22T22:24:47","modified_gmt":"2018-05-22T22:24:47","slug":"the-case-of-youthaids-psi","status":"publish","type":"news","link":"https:\/\/www.psi.org\/pt\/news\/the-case-of-youthaids-psi\/","title":{"rendered":"The Case of YouthAIDS &#038; PSI"},"content":{"rendered":"<p>The white paper <a href=\"http:\/\/opim.wharton.upenn.edu\/risk\/library\/WP2012-02_RiskCtr_YouthAIDS-PSI.pdf\" target='_blank'>Creating Value through Cause-Related Marketing and Celebrity Advocacy: The Case of YouthAIDS &#038; PSI <\/a>discusses the formation of YouthAIDS, its model of combining private sector strategies with celebrity involvement in a global health problem and the challenges and opportunities posed by the success of YouthAIDS to its parent organization, PSI. The study is divided into three parts; questions for assignment and class discussion are proposed. <\/p>\n<p>The case will be taught at George Washington University School of Public Health by Kate Roberts at her 2012 course on Global Social Entrepreneurship.  <\/p>\n<p>The paper is authored by Prof. Erwann Michel-Kerjan, from the Center for Risk Management and Decision Processes at the Wharton School, University of Pennsylvania.<\/p>\n<p>Read the white paper<a href=\"http:\/\/opim.wharton.upenn.edu\/risk\/library\/WP2012-02_RiskCtr_YouthAIDS-PSI.pdf\" target='_blank'> aqui<\/a>.<\/p>","protected":false},"template":"","related_practice_areas":[],"related_countries":[],"related_projects":[],"news_category":[],"class_list":["post-3982","news","type-news","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.psi.org\/pt\/wp-json\/wp\/v2\/news\/3982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.psi.org\/pt\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.psi.org\/pt\/wp-json\/wp\/v2\/types\/news"}],"wp:attachment":[{"href":"https:\/\/www.psi.org\/pt\/wp-json\/wp\/v2\/media?parent=3982"}],"wp:term":[{"taxonomy":"related_practice_areas","embeddable":true,"href":"https:\/\/www.psi.org\/pt\/wp-json\/wp\/v2\/related_practice_areas?post=3982"},{"taxonomy":"related_countries","embeddable":true,"href":"https:\/\/www.psi.org\/pt\/wp-json\/wp\/v2\/related_countries?post=3982"},{"taxonomy":"related_projects","embeddable":true,"href":"https:\/\/www.psi.org\/pt\/wp-json\/wp\/v2\/related_projects?post=3982"},{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/www.psi.org\/pt\/wp-json\/wp\/v2\/news_category?post=3982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}