In South Africa, Trust Condoms take the concept of \u201ctrust\u201d and apply it to men\u2019s identities and men\u2019s value \u2013 to, yes, sell condoms but also challenge social narratives and promote vulnerable and honest discussions about the issues men face. By collecting consumer insights \u2013 that is, listening to men\u2019s needs and understanding the societal behaviors that motivate how they use (or don\u2019t use) condoms \u2013 Trust offers a consumer-powered healthcare option, a condom that reaches men with the opportunity to be the best version of themselves.<\/p>\n\n\n\n
On 18 February, PSI Product Manager of Trust Condoms Ndinatsei Mumbengegwi was invited to South Africa\u2019s most watched News Channel eNCA to discuss Trust Condom\u2019s Good Man initiative \u2013 involving the release of 1,500 biodegradable balloons on Valentines Day to symbolize love in the air and invite men to attend the \u201cGood Man\u2019s Trust Conference\u201d taking place virtually on 28 February. The 10-minute interview discusses Trust\u2019s approach to men\u2019s role in society and perception of themselves, and the importance of this conversation in light of the high rates of gender-based violence in South Africa. To celebrate qualities like trust and intimacy, and to reform destructive behavior and narratives, Trust Condoms is upholding the concept of being a good man in creative ways.<\/p>\n\n\n\n
Trust Condoms began the Good Man campaign #goodenoughtotrust in 2022 and since has taken social media by storm. Follow their unique, behavior-based activities on their Facebook,<\/a> Twitter<\/a> e Instagram<\/a> pages and view the informative news interview below to learn more.<\/p>\n\n\n\n <\/p>\n\n\n\n