Forty-three years ago, PSI responded to a dire need to increase access to contraceptives in the developing world and began an experiment to \u201cdo development differently\u201d by selling subsidized family planning products.<\/p>\n
PSI deemed the experiment successful, and the company evolved. As we did, we found that the best, most ingenious solutions weren\u2019t coming just from the United States or other developed countries, but often directly from the people in the countries where we worked. By listening to our customers, we served them better.<\/p>\n