{"id":63743,"date":"2025-03-21T15:26:36","date_gmt":"2025-03-21T19:26:36","guid":{"rendered":"https:\/\/www.psi.org\/?post_type=news&p=63743"},"modified":"2025-03-21T15:26:38","modified_gmt":"2025-03-21T19:26:38","slug":"viya-health-joins-healthx-partners-marcie-cook-named-as-president-to-lead-next-phase-of-viya-health-growth","status":"publish","type":"news","link":"https:\/\/www.psi.org\/pt\/news\/viya-health-joins-healthx-partners-marcie-cook-named-as-president-to-lead-next-phase-of-viya-health-growth\/","title":{"rendered":"Viya Health Joins HealthX Partners; Marcie Cook Named as President to Lead Next Phase of Viya Health Growth"},"content":{"rendered":"

HealthX Partners (HXP) is pleased to announce its newest addition, Viya Health<\/a>, a social business transforming women\u2019s healthcare.\u00a0 Viya Health joins PSI and EGPAF, the initial founding organizations of HXP, as the group expands its offering in the global health marketplace at a time of deep disruption caused by US Government moves.<\/p>\n\n\n\n

As part of this change, the board of Viya Health has announced that Marcie Cook, who led the development of Viya Health from its inception, has been named President. Cook\u2019s leadership has been instrumental in shaping Viya Health\u2019s vision, evolution, and impact, and in this new role, she will drive the company\u2019s continued innovation and expansion.<\/p>\n\n\n\n

As a founding force behind Viya Health, Cook has played a critical role in guiding the company\u2019s transformation from a product seller to a digital health platform, leveraging AI and data-driven insights to provide women with personalized, accessible healthcare solutions. Incubated within Population Services International (PSI), Viya Health\u2019s revenue doubled under Marcie\u2019s early leadership.  Now, as Viya President, she will continue to drive growth, category and product expansion, and partnerships, ensuring Viya Health continues to lead a revolution in Women\u2019s Health.<\/p>\n\n\n\n

\u201cMarcie Cook has been the driving force behind Viya Health since day one,\u201d said HealthX Partners CEO Karl Hofmann.  \u201cHer leadership, vision, and deep understanding of women\u2019s health have been fundamental to our success. As Viya President, she will continue to shape the future of our company and advance our mission to uplift women through technology.\u201d<\/p>\n\n\n\n

Cook brings 25+ years of experience in healthcare, technology, and innovation across Asia, Africa and Latin America. \u201cAs a woman and a leader, I am very excited about what we have been able to build within PSI, and as Viya Health becomes an independent part of the HealthX partners group, I am honored to step into the role of President for this next phase of Viya\u2019s journey,\u201d said Cook. \u201cAs a social business already at scale, reaching tens of millions of women daily through social media, on shelves with our range of products and through our partnerships our business is challenging norms related to women\u2019s health and what that journey can be like. Our vision is to make the sexual health journey fun, supportive and less confusing. I\u2019m excited to continue leading our team in developing smarter and more accessible solutions that put women in control of their health.\u201d<\/p>\n\n\n\n

Viya Health is a social business, developed and grown within PSI, that is blazing a radical new approach to healthcare. Using a consumer-centric, tech-enabled platform as well as a flexible finance model, it exists to support women to make and own their health choices through a continuum of access to high-quality affordable sexual health products, tools and services in a supportive ecosystem and as part of a virtual community.<\/p>\n\n\n\n

Using tech as well as its own lifestyle brand platform, VIYA, to gain real-time consumer data and insights, Viya Health designs and delivers sexual health products and services with women and for women in ways that meet their needs throughout their lifecycle. Operating as a globally-led, locally-operated network of social business enterprises across 26 markets, Viya Health\u2019s purpose-driven, profit-positive approach is a progressive way of achieving impact at scale.<\/p>\n\n\n\n

At its heart, Viya Health believes that when women thrive, the world thrives. By supporting women to become self-reliant in their health choices, this social business is helping them to realize their potential and contribute fully towards a better, more resilient world.<\/p>\n\n\n\n

\u201cAs we enter an exciting new phase at Viya Health, we couldn\u2019t be more excited to have Marcie Cook at the helm. Her proven track record building Viya Health during her tenure at PSI and her dedication to advancing women\u2019s healthcare will be instrumental in shaping the future of our company. We look forward to her strategic vision as we continue to revolutionize how women\u2019s healthcare is delivered,” said Viya Health chairman Mike Joubert.<\/p>\n\n\n\n

HealthX Partners<\/strong> is a nonprofit organization established to advance global health outcomes and promote health equity. Launched in January 2025, it serves as a parent company to its founding subsidiaries, Population Services International (PSI) and the Elizabeth Glaser Pediatric AIDS Foundation (EGPAF), now Viya Health. HealthX Partners aims to harness collective expertise to innovate in global health, respond to the sector’s evolving needs, and emphasize integrated healthcare services, systems strengthening, sustainability, and local leadership.<\/p>\n\n\n\n

Media Contact:<\/p>\n\n\n\n

Nadia Afrin, Director of Communications, PSI<\/p>\n\n\n\n

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