After his teenage daughters visited Africa and Asia, the head of a venture capital firm decided to start offering affordable birth control in the U.S. and putting the proceeds toward reproductive health in the Third World.<\/p>\n
In partnership with pharmaceutical provider Afaxys<\/a> e\u00a0Population Services International<\/a>, which runs health programs in dozens of countries, Scottsdale-based Phoenix Capital Management launched PRJKT RUBY<\/a>, a website that allows women in the United States to purchase birth control for $20 per month, in February.<\/p>\n Peter Ax, the firm\u2019s founder and managing partner, said the project stemmed from a discussion about gender roles in Third World countries that followed his daughters\u2019 trip.<\/p>\n