{"id":60313,"date":"2023-09-11T09:00:00","date_gmt":"2023-09-11T13:00:00","guid":{"rendered":"https:\/\/www.psi.org\/?p=60313"},"modified":"2024-07-22T11:13:37","modified_gmt":"2024-07-22T15:13:37","slug":"digitalizing-contraceptive-counseling-to-reach-rural-women-and-girls-in-ethiopia","status":"publish","type":"post","link":"https:\/\/www.psi.org\/pt\/2023\/09\/digitalizing-contraceptive-counseling-to-reach-rural-women-and-girls-in-ethiopia\/","title":{"rendered":"Digitalizing Contraceptive Counseling to Reach Rural Women and Girls in Ethiopia"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"60313\" class=\"elementor elementor-60313\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f86d08d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f86d08d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53938bbf\" data-id=\"53938bbf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55cd2d3c elementor-widget elementor-widget-text-editor\" data-id=\"55cd2d3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><em>By Fana Abay, Marketing and Communications Director, PSI Ethiopia<\/em><\/p>\n\n<p>Nas zonas rurais da Eti\u00f3pia, as mulheres e as raparigas enfrentam frequentemente barreiras significativas no acesso aos servi\u00e7os de sa\u00fade, que podem estar localizados a horas de dist\u00e2ncia. Al\u00e9m disso, existe um estigma prevalecente em torno da utiliza\u00e7\u00e3o de contrace\u00e7\u00e3o, com preocupa\u00e7\u00f5es sobre a potencial infertilidade ou a perce\u00e7\u00e3o de promiscuidade. Para fazer face a estes desafios, surgiu a iniciativa Smart Start, que associa o bem-estar financeiro ao planeamento familiar atrav\u00e9s de mensagens claras e compreens\u00edveis que respondem \u00e0s necessidades imediatas dos jovens casais - planear a vida e a fam\u00edlia que idealizam. A iniciativa Smart Start adopta uma abordagem baseada na comunidade, utilizando uma rede de Navegadores dedicados que se envolvem com as mulheres nas suas localidades. Estes Navegadores fornecem aconselhamento e encaminham as clientes interessadas para os Trabalhadores de Extens\u00e3o de Sa\u00fade ou para os prestadores de cuidados de sa\u00fade das cl\u00ednicas operadas pela Marie Stopes International para aconselhamento e servi\u00e7os contraceptivos abrangentes.\u00a0\u00a0<\/p>\n\n<p>Num desenvolvimento significativo, a PSI Eti\u00f3pia digitalizou as mensagens de aconselhamento comprovadas do Smart Start, expandindo o seu alcance a mais raparigas adolescentes, mulheres jovens e casais. Esta abordagem alinha-se com as prioridades definidas pelo Minist\u00e9rio da Sa\u00fade da Eti\u00f3pia (MOH) e \u00e9 poss\u00edvel gra\u00e7as ao financiamento da Global Affairs Canada. As mensagens digitais interactivas e envolventes revolucionaram os servi\u00e7os de aconselhamento, permitindo que os clientes tomem decis\u00f5es informadas e confiantes em rela\u00e7\u00e3o \u00e0s suas finan\u00e7as e \u00e0s escolhas contraceptivas.\u00a0<\/p>\n\n<p>As utentes que receberam aconselhamento com a ferramenta digital Smart Start relataram uma maior compreens\u00e3o das suas op\u00e7\u00f5es e tinham maior probabilidade de escolher a contrace\u00e7\u00e3o (74%) em compara\u00e7\u00e3o com as utentes aconselhadas com a vers\u00e3o manual do Smart Start (64%). Os navegadores tamb\u00e9m consideraram a ferramenta digital mais eficaz na liga\u00e7\u00e3o com os clientes, levando a classifica\u00e7\u00f5es mais elevadas da qualidade do seu aconselhamento.\u00a0<\/p>\n\n<p>At\u00e9 dezembro de 2023, a PSI Eti\u00f3pia, trabalhando em estreita colabora\u00e7\u00e3o com o Minist\u00e9rio da Sa\u00fade, pretende chegar a mais de 50 mil novos clientes, aproveitando a ferramenta de aconselhamento digital oferecida pelo Smart Start. Esta abordagem inovadora permite uma maior acessibilidade e efic\u00e1cia na presta\u00e7\u00e3o de servi\u00e7os de sa\u00fade sexual e reprodutiva, contribuindo para melhorar os resultados de sa\u00fade reprodutiva para mulheres e casais em todo o pa\u00eds.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c3766b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c3766b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a04ad42\" data-id=\"a04ad42\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap 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elementor-element-d840412 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d840412\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4323428\" data-id=\"4323428\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aaee75 elementor-widget elementor-widget-spacer\" data-id=\"2aaee75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22daf7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22daf7c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a321ff5\" data-id=\"a321ff5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ced8af elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1ced8af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-pop\" href=\"https:\/\/www.psi.org\/pt\/psi-annual-report-2022\/?utm_source=20230829_PSI%20Impact&#038;utm_medium=email&#038;utm_campaign=PSIImpactAug#reportStory3\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View the 2022 Annual Report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In rural Ethiopia, women and girls often face significant barriers in accessing healthcare facilities, which can be located hours away.<\/p>","protected":false},"author":89,"featured_media":59883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"archive":[2538],"psi-blog-topic":[],"corporate_partners":[],"class_list":["post-60313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","archive-archived"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.psi.org\/pt\/wp-json\/wp\/v2\/posts\/60313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.psi.org\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.psi.org\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.psi.org\/pt\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.psi.org\/pt\/wp-json\/wp\/v2\/comments?post=60313"}],"version-history":[{"count":0,"href":"https:\/\/www.psi.org\/pt\/wp-json\/wp\/v2\/posts\/60313\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.psi.org\/pt\/wp-json\/wp\/v2\/media\/59883"}],"wp:attachment":[{"href":"https:\/\/www.psi.org\/pt\/wp-json\/wp\/v2\/media?parent=60313"}],"wp:term":[{"taxonomy":"archive","embeddable":true,"href":"https:\/\/www.psi.org\/pt\/wp-json\/wp\/v2\/archive?post=60313"},{"taxonomy":"psi-blog-topic","embeddable":true,"href":"https:\/\/www.psi.org\/pt\/wp-json\/wp\/v2\/psi-blog-topic?post=60313"},{"taxonomy":"corporate_partners","embeddable":true,"href":"https:\/\/www.psi.org\/pt\/wp-json\/wp\/v2\/corporate_partners?post=60313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}