Can Online Interventions Enhance HIV Case Finding and Linkages to Care? Comparing Offline and Online Monitoring Data from a Combination Prevention Program with MSM and Transgender Women in Central America (WEPEC166)


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Under the USAID Combination Prevention Program for HIV in Guatemala, El Salvador, Honduras and Panama, the Pan American Social Marketing Organization (PASMO) implements offline and online interventions to increase HIV testing services (HTS) uptake among at-risk MSM and transgender women (TW), and link reactive cases to care. Offline interventions use an adapted respondent driven sampling recruitment model with “recruiters” (peers who refer individuals in their social network), and “seeds” (reactive individuals who refer partners and others in their social network). Online recruitment is performed by PASMO “cyber-educators” trained to use social media platforms (i.e. Facebook and WhatsApp) to generate demand for and refer to HTS among at-risk MSM and TW with emphasis on “hidden” populations. HTS is performed by PASMO counselors, laboratory technicians, or private laboratories.