Interactive Voice Response messaging was used to target a specific segment of women (healthy proactives) in Niger to pretest and iterate FP related messaging. Women had the option to respond in two local languages or in French.
- Resource Types: Presentations
- Languages: English
- Population Served: Women of Reproductive Age
- Practice Areas: Sexual & Reproductive Health
- Countries: Niger
- Solutions: Audience Segmentation
- Projects: Transform PHARE