Everybody is aware of the sexual overtone of female tennis players when they grunt. This works well with the Lovers Plus Condoms payoff line, “It’s Playtime”.
In January 2014 when this radio spot ran. news headlines were full of the Australian heat-wave and how it is affecting the players’ ability on the court during the Australian Open. This provided the perfect platform to create a tactical radio advertisement that aired on South African radio during the Australian Open–starting you on the tennis court, then taking you to the bedroom.