Project TRaC: Tracking Results Continuously


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This concept paper outlines Project TRaC, a systematic effort launched in 2003 to develop and diffuse throughout PSI tracking surveys for social marketing. These surveys measure repeatedly levels and trends of a standard set of indicators – such as exposure to a social marketing intervention and self-reported risk reducing behaviors.

Project TRaC aimed to expand the use of tracking surveys across PSI and in turn the use of customer-based evidence in social marketing decision making at the national and international level. In doing so, social marketing program performance will increase in terms of impact on behavior change and health, cost-effectiveness, equity, and efficiency.