In 29 countries across Asia, Africa, and the Caribbean, Population Services International promotes healthy behaviors by educating individuals about purifying drinking water in the home, practicing improved hygiene and offering treatment for diarrheal disease if a child falls ill. PSI’s programs ensure that families have the tools to maintain the health of their children.
PSI combines education to motivate healthy behavior with the provision of needed health products and services, which are attractively packaged and marketed in the local context. Local knowledge, attitudes and practices are integrated into the communications messages through ongoing behavioral research. PSI’s diverse partnerships with governments, international and national implementing organizations, multilateral institutions, and the private sector assure program success.
