In 2012, PSI/Vietnam received internal Innovation Funding to use social franchising to improve hypertension awareness, diagnosis and management. The project’s goal is to increase early screening, diagnosis and treatment of hypertension among low-income adults, particularly men, 40 years old and older. As of June 2014, this program has screened a total of 19,255 men through 107 Good Health, Great Life social franchise providers across Dong Nai and Ho Chi Minh City provinces. Provider tools offer guidance and step-by-step instructions on hypertension management and pharmaceutical options. Monthly on-site monitoring and supportive supervision visits with providers ensure high quality implementation of the program employing international best practices.
A key success of the project is the Know Your Number communications campaign which leverages Vietnam’s strong cultural belief in the power of lucky numbers and their tangible impact on livelihood.