The Greatest Gift: Improving Couple HIV Testing Rates in South Africa


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In South Africa, only 41% of the estimated 6.4 million people living with HIV know their status. In support of the National Counselling and Testing strategy, PSI’s affiliate, Society for Family Health, launched a campaign to encourage couples to get tested together.

Couples HIV counseling and testing is an effective intervention method because it encourages couples to make informed decisions on HIV prevention and reproductive health. After gaining insight on barriers to testing, Society for Family Health used community mobilization teams to spread messages that emphasized testing as a “gift” that one could give his or her partner to promote support and trust.

This case study describes how Society for Family Health developed its campaign using consumer insight and what it achieved one year after launch.