Total Market Approach: Botswana


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This case study describes the market for male condoms in Botswana, and the roles of the public, social marketing, and commercial sectors in the market. It illustrates the universe of need for condoms, levels of use, socioeconomic equity among users, and the market presence of condoms for reproductive health and HIV prevention (dual protection). It also proposes a set of recommendations for improving the effectiveness, efficiency, and sustainability of condom markets.