PSI/Malawi began working with health providers on strengthening youth-friendly services through a training conducted in June 2013 for Tunza social franchise providers. As part of the training, providers devised group strategies as well as individual action plans to improve their skills and abilities to attract and retain young clients. One group strategy was the development of a “Youth Alert!” seal – a certificate of youth-friendly services, based on the highly popular PSI/Malawi “Youth Alert!” campaign. This seal will help young people identify service delivery sites that will provide them with comprehensive, welcoming and non-judgmental care.
The nation-wide “Youth Alert!” campaign launched in July 2014, featuring a youth-led and youth-owned radio program in which youth hosts discuss sexual and reproductive health. They bring in key experts and guests to help educate young people about sexual and reproductive health and relevant services. The program is the basis for listening activities of 800 youth clubs, in which young people gather to listen to the radio program and then discuss it. PSI/Malawi is also bringing youth-friendly services to communities through large public events and celebrations. There young people can access services like contraceptive services, HIV testing and counseling and information on the spot and where they live, helping many who are based in rural areas without access to clinics. Lastly, PSI/Malawi has established a Youth Advisory Board, made up of a diverse group of young people, who will support assessments of youth-friendly service delivery sites, review of campaign materials and participate as peer educators during listening activities and community outreach.