PSI is committed to using evidence-based approaches. We draw on research published by our own staff and others in the global health community to learn what works and inform the design of our programs.
Below are examples of the evidence that supports the approaches we use across our countries and health areas.
THE SOCIAL MARKETING EVIDENCE BASE
Social marketing uses commercial marketing principles to influence demand and supply of health products and services, and promote their use. In response to questions about the effectiveness of social marketing in global health, we systematically reviewed all literature published between 1995 and 2013 on social marketing for child survival, HIV, malaria, reproductive health, and tuberculosis in developing countries. The Social Marketing Evidence Base is a resource that compiles evaluations of social marketing interventions by PSI, other NGOs, and academic institutions in the health areas where we work.
THE SOCIAL FRANCHISING EVIDENCE BASE
Social franchising aims to deliver equitable and quality healthcare to low-income and vulnerable populations through cost-effective delivery mechanisms at scale. This resource hub compiled by the University of California, San Francisco, contains case studies and evaluations that demonstrate how social franchising networks improve the quality of health service delivery and health outcomes.